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Category: Marketing

Hoang-Nguyen-Howatson+Company
Howatson+Company names Hoang Nguyen as new chief data, tech officer
Posted on January 19, 2022
by Kathleen Murata
Hoang Nguyen's latest appointment will help expand Howatson+Company's technology offering.
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What’s NEXT: Why brands must focus more on customer retention than acquisition this 2022
What’s NEXT: Why brands must focus more on customer retention than acquisition this 2022
Posted on January 18, 2022
by MARKETECH APAC
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
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Hazel-Virtual-Influencer-Hang-Seng-Bank
Meet Hazel: Hang Seng Bank’s new virtual spokesperson for its digital banking brand
Posted on January 18, 2022
by Teddy Cambosa
Hazel is integrated recently in a promotional video of Hang Seng Bank regarding its digital banking services.
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aCommerce and Shopify Plus partnership
Shopify Plus names aCommerce as first partner in ID, TH, and PH
Posted on January 18, 2022
by Teddy Cambosa
E-commerce platform aCommerce announced that it has become the first Shopify Plus partner in Indonesia, Thailand, and the Philippines.
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OMD-China-Levi's-Media-Mandate
OMD China nabs Levi’s media mandate
Posted on January 18, 2022
by Teddy Cambosa
OMD China will drive the media strategy, planning and buying for the iconic denim brand Levi's.
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WATCH: Watsons MY’s CNY film a splice of kung fu, comedy and music
WATCH: Watsons MY’s CNY film a splice of kung fu, comedy, and music
Posted on January 18, 2022
by MARKETECH APAC
After 2 years of lockdowns, Watsons Malaysia wants to make this CNY 'a grand and epic celebration'.
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Toll-Benjamin-Bathan-Philippine-First-Office
Toll Group establishes first office in PH, Benjamin Bathan appointed as country manager
Posted on January 18, 2022
by Teddy Cambosa
Bathan brings into his new role at Toll Group in the Philippines over 20 years of supply chain experience, having held positions in sales and operations functions in the shipping industry.
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Swisse-Reach-for-Your-Reason
Swisse’s latest brand platform encourages Aussies to reach for their reason
Posted on January 18, 2022
by Teddy Cambosa
The 'Reach for Your Reason' brand platform by Swisse aims to discover motivation for creating and maintaining a holistic wellness routine. 
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Singtel-The-Hunt-For-The-Lucky-Tiger-1
WATCH: Singtel’s new CNY campaign finds ‘reconciliation’ as real treasure
Posted on January 18, 2022
by Kathleen Murata
The new Chinese New Year film by Singtel is the third installment in its festive film series that tells the story of two rival families.
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Year-End 2021
Insight of The Year: InMobi’s 2021 report on mobile gaming in Indonesia
Posted on January 17, 2022
by MARKETECH APAC
InMobi’s ‘Mobile Gaming Through the Pandemic and Beyond in Southeast Asia 2021’ is our Insight of The Year.
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