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Category: Marketing

Content Forum MY
Malaysian-based Content Forum unveils revamped Content Code 2022
Posted on June 14, 2022
by MARKETECH APAC
While the role of content continues to expand, the need for self-regulation, transparency and accountability in content creation by all parties is highly crucial to ensure that the content landscape in Malaysia is a truly dynamic, progressive and a safe one for all.
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PH’s MSAP, Moving Walls launch playbook for marketers on extending video advertising to ‘the real world’
PH’s MSAP, Moving Walls launch playbook for marketers on extending video advertising to ‘the real world’
Posted on June 14, 2022
by Teddy Cambosa
Through the partnership of Media Specialists Association of The Philippines and ad-tech player, Moving Walls, a guidebook has been launched for marketers on how to extend video advertising reach in the real-world.
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Great Northern's latest campaign urges Aussies to help preserve Zero G areas
Great Northern's latest campaign urges Aussies to help preserve Zero G areas
Posted on June 14, 2022
by Teddy Cambosa
The campaign urges Aussies to help preserve Zero G areas so future generations will always have places to experience the benefits of being outdoors and offline.
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FWD Insurance announces launch of first NFT collection
FWD Insurance announces launch of first NFT collection
Posted on June 14, 2022
by Teddy Cambosa
By firstly engaging internal teams on this NFT initiative, FWD Insurance aims to further enhance customer experience.
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CleverTap completes acquisition of customer engagement platform Leanplum
CleverTap completes acquisition of customer engagement platform Leanplum
Posted on June 14, 2022
by Teddy Cambosa
Through the Leanplum acquisition, CleverTap will combine the product stack of both organisations and extend its solutions and technology globally.
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OMD India names Charul Tomar as its new head of strategy
OMD India names Charul Tomar as its new head of strategy
Posted on June 13, 2022
by Teddy Cambosa
Media agency network OMD India has appointed Charul Tomar as its new head of strategy. In her new role, she is tasked to spearhead impactful, strategic initiatives for the company.
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Siam Piwat join forces with Takashimaya Group to expand three of its curated brands into Japan market
Siam Piwat join forces with Takashimaya Group to expand three of its curated brands into Japan market
Posted on June 13, 2022
by Teddy Cambosa
This collaboration will drive Siam Piwat’s retail arm forward and further strengthen the business partnership between Siam Piwat and Takashimaya Group.
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HKBN Enterprise Solution CEO William Ho
Telco HKBN names William Ho as new CEO of Enterprise Solutions arm
Posted on June 13, 2022
by Kathleen Murata
William Ho will be leading HKBN’s enterprise services arm, expanding and leveraging its system integration capabilities.
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Smart named as official telco partner for SEA esports tourney MSC 2022
Smart named as official telco partner for SEA esports tourney MSC 2022
Posted on June 13, 2022
by Teddy Cambosa
The Southeast Asian esports competition MSC 2022 has just kicked off and Smart Communications has been named an official telco partner for the fifth year.
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New Nike concept store in HK opens amidst in-store recovery
New Nike concept store opens in HK amidst in-store recovery 
Posted on June 13, 2022
by Teddy Cambosa
The new Nike concept store in Hong Kong represents GMG’s latest strategic investment in Asia.
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