Category: Marketing
Singapore – Singapore’s national football body is stepping up its outreach as the men’s team prepares for its next home fixture, following a milestone qualification for the AFC Asian Cup. The Football Association of Singapore (FAS) has released a new brand film aimed at strengthening public support for...
The campaign, developed by Howatson+Company, marks what the company describes as a shift from a period of rebuilding to one of renewed competitiveness, following a year of network expansion and business transformation.
Taiwan – Grab Holdings has agreed to acquire the Taiwan delivery business of foodpanda from Delivery Hero for $600 million in cash, subject to regulatory approvals and customary closing conditions. The transaction is expected to close in the second half of 2026. Once completed, Grab will expand into...
Hong Kong – adidas Originals and Dentsu Hong Kong recreated the city’s football streets at ComplexCon this week, turning a convention hall into a live showcase of sport and style. The brand’s Provision Store (愛迪達辦館) drew directly from Fa Yuen Street, the city’s iconic football jersey district,...
Bangkok, Thailand – Suhayl Limbada has announced he is stepping down from his role as market lead and chief marketing officer at KFC Thailand, ending a four-year stint leading the brand’s marketing and business transformation. In a LinkedIn post, Limbada said his tenure with the company “comes to an...
Manila, Philippines – DDB MNL has appointed Lowell San Jose and Miel Soneja as creative directors, expanding its creative leadership team. The pair will oversee campaigns for clients including Gatorade, Sting Energy Drink, Lipton Iced Tea, Isuzu, PLDT Home, RCBC, and Aboitiz Power. Both San Jose and...
Bangkok, Thailand – ThaiNamthip Coca-Cola has entered into a partnership with French-style bakery brand Bonjour as part of efforts to drive growth in the food and beverage sector. The collaboration is aimed at strengthening sales performance and enhancing market strategies for both companies. Earlier...
The campaign, called “Lump Lottery,” coincides with Testicular Cancer Awareness Month and seeks to address low rates of self-checking among men in New Zealand.
Singapore – The Coca-Cola Company has released a new anthem for the FIFA World Cup 2026, marking its latest music-led campaign tied to the global football tournament. The release forms part of Coca-Cola’s wider marketing efforts leading up to the tournament, for which it has been an official sponsor...
Hong Kong – MSIG Insurance (Hong Kong) Limited has launched its new helper insurance campaign, “Assured Helper, Confident Employer”, featuring popular artist Lam Shing Bun (Bob Lam) as product ambassador. The campaign promotes MSIG Helper Insurance across television, online videos, outdoor advertising,...
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