Category: Marketing
In the report, around 87% of the respondents intend including retail media as part of their media plans within the next 12 months. Moreover, it is also worth noting that retail media advertising accounts for 1 in 5 advertising dollars spent.
The remit is inked to last for three years, where the business will be led and operated out of Wunderman Thompson’s Mumbai office.
In his new role at TBWA\India, Russell Barrett will be setting the creative vision and total brand experience to the agency’s clients.
In her new role, Adelene Foo will oversee the business strategy and operations of Grab’s businesses in Malaysia.
Advertising Standards Council of India's report unveiled that the personal care sector contributed to 12% of all objectionable advertisements examined.
Meltwater will be also doing a keynote presentation on the What's NEXT 2023: Marketing in Asia-Pacific, focused on influencer partnerships.
Tsusaka will lead the company’s engagement with its customers and business partners, and be responsible for all its product, solution, service, and support offerings in Japan.
In his new role at SCMP, Huang will be leading the media company’s advertising and marketing solutions unit.
Former Lazada CMO Neil Trinidad officially joins GCash, with the same marketing role.
Both PayPal and HubSpot have announced 'sizeable' layoffs, citing weak performance.
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