Category: Marketing
The generated scripts in KitKat's campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
The new rebrand update by Greenpark comes in line with the agency’s goal of gearing up for hyper-growth of its business, talent, and clientele in the global market.
Russell was previously the executive vice president of New York-based 5W Public Relations where he helped in driving its rapid expansion.
In his new role, Young will lead the ANZ team, managing strategy, sales and operations for PubMatic in the region, as the company continues to focus on delivering effective, innovative, and responsible media solutions to publishers and advertisers.
The appointments are part of the agency’s efforts to support the growth of its client portfolio and as a whole agency.
The new initiative comes days before the Holy Week festivities by Catholics, namely Maundy Thursday, Good Friday, and Easter Sunday.
This year, Durex took a step further by introducing real food in a box through the 'Happiest Meal' in their April Fools campaign.
In the Philippines, brands are no stranger to these quirky April Fools’ gags, and so we listed some of the wittiest campaigns they did for this particular day.
The said campaign is done in collaboration with global content studio Mediabrands Content Studio (MBCS).
The ad, conceptualised by DDB Mudra Group, is a metaphorical hit on RuPay’s ‘game-changing’ product which allows users to access their RuPay credit cards through the UPI platform.
