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Category: Marketing

XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
Posted on June 29, 2023
by MARKETECH APAC
The retail and search media management product from XPO: The Mars Agency offers capabilities to the Australian market by fusing their expertise in shopper marketing with 20 years of experience in global retail media and data-driven measurement.
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Ex-Havas Group Thierry Lalchere launches own HR consultancy for agencies, brands
Ex-Havas Group Thierry Lalchere launches own HR consultancy for agencies, brands
Posted on June 29, 2023
by MARKETECH APAC
Lalchere has 20 years of experience in internal HR and HR management consulting. She has experience as a management consultant, trainer, and HR leader, and she has also coached and supported executives in a variety of industries.
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Philippines’ tourism department unveils new tourism slogan: ‘Love the Philippines’
Philippines’ tourism department unveils new tourism slogan: ‘Love the Philippines’
Posted on June 29, 2023
by Teddy Cambosa
The ‘Love the Philippines’ tagline was conceptualised alongside DDB Group Philippines. According to Marie Adriano, the agency’s brand and strategic planner, the word ‘love’ is the positive theme evident amongst travellers in the country.
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Eve Solomon appointed as Outbrain's APAC managing director for publisher business development
Eve Solomon appointed as Outbrain's APAC managing director for publisher business development
Posted on June 29, 2023
by MARKETECH APAC
Solomon will also take on the duty of building the development of Outbrain's APAC supply business as part of her new role. She will accomplish this by establishing alliances with current, credible publishers.
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A.S. Watson, Amorepacific sign agreement to bring more K-beauty to consumers in Asia
A.S. Watson Group, Amorepacific sign agreement to bring more K-beauty to consumers in Asia
Posted on June 28, 2023
by Teddy Cambosa
According to Malina Ngai, CEO of A.S. Watson Asia and Europe, its partnership with Amorepacific started out in 2019, and have expressed great interest to take this partnership to new heights.
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SEA-focused investment firm Go-Ventures rebrands as Argor
SEA-focused investment firm Go-Ventures rebrands as Argor
Posted on June 28, 2023
by Teddy Cambosa
The Argor rebrand was made possible by WPP’s Design Bridge and Partners, and is underpinned by the brand message ‘genuine performance, representing the firm’s mission to be truly authentic in its commitment to founders and investors.
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Michael Kay appointed as Havas Media Network’s new client experience officer
Michael Kay appointed as Havas Media Network’s new client experience officer
Posted on June 28, 2023
by Teddy Cambosa
Using Havas Media Network’s integrated smarts across data, tech, engaging content and media amplification, he will aim to open up powerful ways of communicating that help marketers’ businesses grow well.
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Around 61% of APAC consumers use various money-saving tricks while grocery shopping: report
Around 61% of APAC consumers use various money-saving tricks while grocery shopping: report
Posted on June 28, 2023
by Teddy Cambosa
According to the report, 57% of the respondents are actively seeking out items for which there is an offer or promotion available, and 47% are much more aware of items on sale or promotion.
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Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’ 
Posted on June 28, 2023
by MARKETECH APAC
Top women marketers in APAC in the field of Marketing, Agency, Platforms, SME, and Tech were recognised and celebrated at the first-ever Empowered Women Awards 2023.
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#EmpoweredWomen2023: Lion & Lion’s Claudia Low on leading the charge in trailblazing creativity
Posted on June 27, 2023
by MARKETECH APAC
Claudia has been instrumental in structuring Lion & Lion's agency branding and communications strategy.
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