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Category: Marketing

#EmpoweredWomen2023: FCB SHOUT’s Syahriza Badron on stepping on the pedal towards agency success via partnerships and inclusivity
#EmpoweredWomen2023: FCB SHOUT’s Syahriza Badron on stepping on the pedal towards agency success via partnerships and inclusivity
Posted on June 27, 2023
by Teddy Cambosa
Whilst founders Shaun and Shi Ping concentrate on bolstering FCB Shout's reputation, Badron is committed to taking the agency to new heights of success.
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These are APAC winners from Cannes Lions 2023
These are the APAC winners from Cannes Lions 2023
Posted on June 27, 2023
by Teddy Cambosa
The APAC region has seen 114 Lions won, much greater than the 104 Lions won in 2022. Some of the leading markets that have submitted include India, Japan, and Australia.
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Empowered Women FIs
#EmpoweredWomen2023: Masayu Difa on expanding the digital presence of a global beauty brand in Indonesia
Posted on June 27, 2023
by MARKETECH APAC
Masayu led the team in expanding the L’Oreal brand portfolio in Indonesia.
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#EmpoweredWoman2023: How Ogilvy veteran Jiravara Virayavardhana leads the agency to bring ‘real impact for real life’
#EmpoweredWomen2023: How Ogilvy veteran Jiravara Virayavardhana leads the agency to bring ‘real impact for real life’
Posted on June 27, 2023
by MARKETECH APAC
As the company’s chief executive, Jiravara led her team into adopting said practice of delivering meaningful impact through creative force
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#EmpoweredWoman2023: How Dentsu Hong Kong’s Simone Tam was able to bridge siloed agencies into a unified creative force
#EmpoweredWomen2023: How Dentsu Hong Kong’s Simone Tam was able to bridge siloed agencies into a unified creative force
Posted on June 27, 2023
by MARKETECH APAC
The year 2021 saw Simone driving the network's transformation agenda and restructuring the organisation into six agencies.
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#EmpoweredWoman2023: AIA Singapore’s Allison Chew on building campaigns that give back
#EmpoweredWomen2023: AIA Singapore’s Allison Chew on building campaigns that give back
Posted on June 27, 2023
by MARKETECH APAC
Under Allison’s leadership, AIA Singapore was able to embrace its inherent brand character while remaining adaptable to consumers’ needs.
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#EmpoweredWoman2023: Jennifer Lee on helming the local marketing business of an iconic beverage brand
#EmpoweredWomen2023: Jennifer Lee on helming the local marketing business of an iconic beverage brand
Posted on June 27, 2023
by MARKETECH APAC
At the heart of Jennifer’s leadership approach is having a clear and compelling strategic vision for her team and the company.
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#EmpoweredWoman2023: 2Stallions’ Geetha Boyani on making the big jump from civil engineering to marketing leadership
#EmpoweredWomen2023: 2Stallions' Geetha Boyani on making the big jump from civil engineering to marketing leadership
Posted on June 26, 2023
by Teddy Cambosa
Geetha has exemplified her strength to be able to see what really matters - whether she’s looking at a landing page or a proposed strategy. And this has been the driving force of her leadership under a marketing agency.
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#EmpoweredWoman2023: How Amelia Peng pushed Lion & Lion to business success via dedicated leadership strategy
#EmpoweredWomen2023: How Amelia Peng pushed Lion & Lion to business success via dedicated leadership strategy
Posted on June 26, 2023
by Teddy Cambosa
As a market leader with a wide experience in strategic leadership, Peng shows a trifecta of an effective leader: exceptional leadership, management and business development skills.
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#EmpoweredWoman2023: Mikaela Crimmins on leading Orchard as a digital agency powerhouse through grit and inclusivity
#EmpoweredWomen2023: Mikaela Crimmins on leading Orchard as a digital agency powerhouse through grit and inclusivity
Posted on June 26, 2023
by Teddy Cambosa
For Crimmins, as a strategic leader, she is responsible to push the agency to meet greater success and achieve greater results. This was first put into action when she developed a new proposition called ‘the home of connected experiences’.
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