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Category: Marketing

Canvas8
Behavioural insights company Canvas8 expands to the Philippines, announces key staff hires
Posted on July 5, 2023
by Teddy Cambosa
Manila, Philippines – Global behavioural insights company Canvas8 has recently expanded its operations to the Philippines, and has named three key staff hires. Therese Reyes takes over as lead editor for the APAC region, while Dren Pavia joins Canvas8 as junior sub-editor, and Gershom Mabaquiao as junior...
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Untitled design (7)
Iris Singapore wins GoTyme Bank's creative, CRM mandate 
Posted on July 5, 2023
by Teddy Cambosa
Iris Singapore secured the contract to serve as GoTyme Bank's agency of record (AOR) for all creative and customer relationship management (CRM) duties.
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Untitled design (6)
Australian business planning consultancy 24HRBP launches in SG, names inaugural senior advisory team 
Posted on July 4, 2023
by Teddy Cambosa
Singapore – Australian business planning company 24HR Business Plan (24HRBP) has announced the opening of a new office in Singapore as part of its long-term growth strategy. The company’s desire to strengthen its position and broaden its footprint in the APAC region is reflected in this strategic...
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Moving Walls AirAsia (1)
AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
Posted on July 4, 2023
by Teddy Cambosa
AirAsia leveraged a programmatic DOOH campaign to promote its 7 Million free seats promotion, by targeting high-traffic locations frequented by its key audience segments.
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Untitled design (5)
OCBC launches unified brand strategy to leverage ASEAN-Greater China potential
Posted on July 4, 2023
by Teddy Cambosa
OCBC launches unified brand strategy to leverage ASEAN-Greater China potential Singapore– OCBC recently launched a unified brand strategy across all of its key regions, highlighting its One Group mentality to fully capitalise on the strong ASEAN-Greater China potential. OCBC wants to grow and create...
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State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully.
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully
Posted on July 4, 2023
by Teddy Cambosa
In today's competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users.
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Berger
Berger Paints awards media mandate to dentsu X
Posted on July 4, 2023
by Teddy Cambosa
India- The media agency from Dentsu India, Dentsu X, has been chosen as the media partner by Berger Paints, a paint company in India and in the global paints and coatings sector. The media mandate was chosen through a competitive selection process involving many agencies. Berger Paints has selected Dentsu...
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What does social sentiment data tell us about the new PH tourism slogan revamp by DOT?
What does social sentiment data tell us about the new PH tourism slogan revamp by DOT?
Posted on July 3, 2023
by Teddy Cambosa
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
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Untitled design (3)
GO Communications selected as ANGKASA-X's PR and communications agency
Posted on July 3, 2023
by Teddy Cambosa
GO Communications is responsible for handling all PR and communications tasks related to the launch of the A-SEANSAT-PG1 satellite, which was developed in Malaysia.
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Untitled design (2)
Cashrewards appoints Jaywing to handle company’s acquisition, retention 
Posted on July 3, 2023
by Teddy Cambosa
Jaywing will also be in charge of creating interesting content and improving the performance of the mobile app.
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