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Category: Marketing

Dare to watch ‘Insidious’ alone? This campaign from PVR-INOX challenged one lucky winner to do so
Dare to watch ‘Insidious’ alone? This campaign from PVR-INOX challenged one lucky winner to do so
Posted on July 14, 2023
by Teddy Cambosa
The campaign dared one lucky winner to watch said film alone, but little does he know that many horror surprises awaits for him inside.
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Latest survey reveals airline loyalty program members struggle in points redemption
Latest survey reveals airline loyalty program members struggle points redemption
Posted on July 13, 2023
by Teddy Cambosa
The survey found that 58% of respondents were unsure where they could redeem their loyalty points, while 56% were unaware of the value of their accumulated points.
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PLDT, BDO lead valuable brand’s list in the Philippines: report
PLDT, BDO lead valuable brand’s list in the Philippines: report
Posted on July 13, 2023
by Teddy Cambosa
Other leading brands include telco Globe (US$2.0b brand value), fast food chain Jollibee (US$1.6b brand value), electric provider Meralco (US$0.9b brand value), gas corporation Petron (US$0.7b brand value), and retail chain Puregold (US$0.6b brand value).
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Marketing Society
The Marketing Society Hong Kong appoints three new board members
Posted on July 13, 2023
by Teddy Cambosa
The newly appointed board members will work together with the current Hong Kong staff to pursue the Society's purpose of fostering leadership and raising the bar for marketing practices in the wider region.
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Around 3 in 5 willing to change travel habits inpursuit of better deals: report
Around 3 in 5 Singaporeans willing to change travel habits in pursuit of better deals: report
Posted on July 13, 2023
by Teddy Cambosa
Additionally, Singaporeans are thrifty celebrators, with securing a good deal being the primary motivation for booking trips, and they typically spend at most a week finding favourable deals.
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Hang Seng Bank launches service concept branch depicting future of banking
Hang Seng Bank launches service concept branch depicting future of banking
Posted on July 13, 2023
by Teddy Cambosa
Moreover, it also features a digital branch service executive, which can provide assistance with most personal account-related enquiries, which enables customers to save time by removing the need to wait for traditional teller counters.
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Wunderman Thompson Australia appoints Tammy Cooksey as new head of experience
Posted on July 13, 2023
by Teddy Cambosa
Australia – Tammy Cooksey has recently been promoted from her former position as Perth’s experience director to the position of national head of experience by Wunderman Thompson Australia. Cooksey’s group at Wunderman Thompson Australia has developed a clientele that includes companies including...
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Ogilvy Malaysia promotes Jaz Lee to executive creative director role
Ogilvy Malaysia promotes Jaz Lee to executive creative director role
Posted on July 13, 2023
by Teddy Cambosa
 In his new role, Lee will mainly oversee the creative direction for clients such as Cadbury Dairy Milk, Guinness, and Colgate-Palmolive, leveraging his extensive experience and ideas to drive the agency's commitment to excellence.
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Australian creative network DO. Agency announces expansion to SEA
Australian creative network DO. Agency announces expansion to SEA
Posted on July 13, 2023
by Teddy Cambosa
The launch of DO SEA marks DO’s second overseas market, as the multi-disciplinary creative agency expands in Asia-Pacific by partnering with individuals and brands looking for growth across the region.
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Braze
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
Posted on July 12, 2023
by Teddy Cambosa
Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.
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