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Category: Marketing

Mercedez-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Mercedes-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Posted on August 23, 2023
by Teddy Cambosa
During her tenure, Zhang and her team generated significant momentum, achieving a robust double-digit growth in both sales and customer services.
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Snap Inc. names Pulkit Trivedi as managing director in India
Posted on August 23, 2023
by Aliza Carmona
Snap Inc., a technology and social media company, has announced the appointment of Pulkit Trivedi as its new managing director to handle the company’s operations in India.
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Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Posted on August 23, 2023
by Teddy Cambosa
The agency will also leverage its proven track record of acting as a strategic advisor to client-partners to shape and grow Tenable’s PR programme in the region. 
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Warner Bros. Discovery joins forces with Singapore Tourism Board for global anniversary campaign efforts
Posted on August 23, 2023
by Aliza Carmona
Global media and entertainment company Warner Bros. Discovery (WBD) announced its partnership with the Singapore Tourism Board (STB) to launch 'Celebrating Every Story’, an island-wide campaign for the company’s 100th year anniversary in Singapore.
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Avyan appoints Hermie Leon as chairwoman of its PH operations
Avyan appoints Hermie de Leon as chairwoman of its PH operations
Posted on August 23, 2023
by Teddy Cambosa
Known for her work ethic, versatile management skills, and customer-centric philosophy, de Leon’s appointment is expected to lend significant heft to Avyan’s growth and success in the Philippines. 
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Nearly half of APAC consumers prefer socially conscious brands: report
Nearly half of APAC consumers prefer socially conscious brands: report
Posted on August 23, 2023
by Teddy Cambosa
According to the data, more than half of APAC consumers are most likely to consider a brand’s values when making purchase decisions and appreciate brands that engage with social issues.
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Ex-Wunderman Thompson’s Roopa Badrinath launches Turmeric Consulting
Ex-Wunderman Thompson’s Roopa Badrinath launches Turmeric Consulting
Posted on August 23, 2023
by Teddy Cambosa
Prior to launching Turmeric Consulting, Badrinath served as the Chief Talent Officer at Wunderman Thompson South Asia and is an award-winning professional with over 25 years of experience in the realm of DEI, HR, as well as training & development.
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Orchard appoints Bridget Ash as new content and activations director
Posted on August 23, 2023
by Aliza Carmona
Digital creative agency Orchard has announced the appointment of Bridget Ash to the newly created role of content and activations director to bolster the agency’s content creation and engagement capabilities and end-to-end customer experience offering.
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Publicis Groupe Vietnam boosts strategic, creative and growth leadership
Publicis Groupe Vietnam boosts strategic, creative and growth leadership
Posted on August 23, 2023
by Teddy Cambosa
They include Pepper Feraren as its chief strategy officer, elevations of Paolo Garcia as chief creative officer and Julian Brzoska as chief growth officer; and Chandu Rajapreyar as executive creative director.
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Mars Wrigley unveils new campaign for bubblegum brand BOOMER via DDB Tribal
Posted on August 22, 2023
by Aliza Carmona
India – Mars Wrigley India has collaborated with marketing agency DDB Tribal on its newest television commercial campaign for its 25-year-old fruity bubblegum brand, BOOMER.
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