Category: Marketing
The potential for their beer name to feature in Heineken's national campaign, on digital billboards, or on beer taps in chosen hospitality establishments around the nation serves as the main motivation for engagement.
We take a look at how McDonald’s, one of the biggest fast-food chains in the world, utilised DOOH campaigns in partnership with Moving Walls to entice users to their menu, programmed carefully to match the real-time weather conditions in the Philippines.
They include Lauren Myers-Cavanagh as new senior director of communications for Microsoft Asia and Simran Singh Sethi as senior communications manager for Microsoft ASEAN.
India – Dentsu X has announced the appointment of Jose Leon as its new chief executive officer (CEO). Leon will leverage his expertise in digital transformation, combined with the network’s best-in-class media, analytics, technology, and content capabilities. His primary focus will be empowering...
The Mango experiential team receives support from group ECD Matty Burton and strategy director Jack Murphy. Additionally, they have an internal content creation team comprising digital, design, and technical domains.
Aiming to bring Sonos’ brand platform, “nothing feels like Sonos,” to Australia, Amplify’s creative theme employed the concept of ‘frisson’ which translates to goosebumps in French, defining the immersive sound’s ability to evoke deep emotions and elicit physical sensations.
Spotify India collaborates with Supari Studios to create engaging, culture-driven content that connects with diverse audiences all over the country.
Since its founding in Australia in 1974, this action represents a change in the company's creative direction and aims to promote long-term growth in its global residential, commercial, and industrial technology offerings.
As chief operating officer, Masa will be in charge of upholding Grey Tokyo’s strategic vision, fostering its borderless agenda, and ensuring the delivery of outstanding marketing services and integrated solutions to clients.
The campaign will be featured in the Grab app and across the Grab fleet, using various online and offline touchpoints, including in-app ads, branded challenges, and fleet activation. The campaign will showcase another side of Japan, from scenic hiking trails to historical samurai districts.
