Category: Marketing
For Cathay, the new campaign represents much more than airline travel but rather represents their evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment.
In a statement, the company plans to sell its activities under the foodpanda brand in Singapore, Cambodia, Laos, Malaysia, Myanmar, the Philippines and Thailand.
This is part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for brand experience (BX) and customer experience (CX).
In Asia, while negative sentiment has remained around the 20% to 30% range for nearly three years, the more notable finding is that positive sentiment on public airline tweets has decreased for the first time since the pandemic.
International advertising agency dentsu has announced the appointment of Clay Schouest as chief strategy officer for client and solutions in APAC to handle the agency’s client portfolio in the region.
In order to get this message across and reach the hearts of Singaporeans, the campaign ‘Hawker Nation’ hijacks the media landscape of August 2023, giving hawkers the ‘Presidential’ treatment they deserve.
In this interview, we spoke with Matthew Endresz, the founder and CEO of XRii, to learn more about the company’s vision and mission of gamifying campaigns through immersive technologies, such as augmented reality.
The AR scavenger hunt encouraged shoppers to explore historical sites around Beechworth and collect AR cordials. Once collected, customers were rewarded with a free bottle of Billson’s limited edition cordial that they could redeem at the brewery.
In a new statement, SK Telecom and SK Broadband aim to help customers enjoy Netflix shows and films on mobile devices and IPTV (B tv) with easier access and payment options. SK Telecom and SK Broadband will offer various price plans and products, including bundled packages.
Communications advisory firm Brewer has announced its strategic partnership with communications agency Cyan to strengthen its regional reach and specialised offering with market expansion in China.
