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Category: Marketing

Australian firm DCG acquires Lamudi in the Philippines, Indonesia
Australian firm DCG acquires Lamudi in the Philippines, Indonesia
Posted on October 20, 2023
by Teddy Cambosa
The acquisition marks a major transition for DCG, having rapidly expanded over the last 12 months into Bangladesh, and now Indonesia and the Philippines. 
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MARKETECH-PHOTOS
Malaysian gourmet grocer The Food Merchant redefines grocery shopping with concept store launch
Posted on October 20, 2023
by Aliza Carmona
Local gourmet grocer The Food Merchant has launched its latest signature concept store, ‘The Food Merchant Prelude', to offer a curated and premium grocery shopping experience in Malaysia.
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Untitled design (51)
Sprinklr announces integration of TikTok Video Shopping Ads in their platform to diversify ad formats
Posted on October 20, 2023
by Teddy Cambosa
Any activity that a user or customer performs on their website or app can be recorded using data connections. With more knowledge of the shopper's user journey, which includes holiday planning, gifting, celebrating, indulging, sharing, and more, the system is able to reach users with holiday messaging...
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Companies, brands should resonate better with consumers on global challenges: report
Companies, brands should resonate better with consumers on global challenges: report
Posted on October 19, 2023
by Teddy Cambosa
Data from the report mainly suggests that a company’s reputation is increasingly determined by its response to immediate, public concerns that have universal reach, such as cost of living and the climate crisis.
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Grab, Trans-cab merger raises competition concerns, SG competition watchdog notes
Grab, Trans-cab merger raises competition concerns, SG competition watchdog notes
Posted on October 19, 2023
by Teddy Cambosa
According to the commission, they need to review the competition effects of the proposed acquisition in greater detail.
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Video game publisher, distributor GCL Asia to go public via RF Acquisition Corp merger
Video game publisher, distributor GCL Asia to go public via RF Acquisition Corp merger
Posted on October 19, 2023
by Teddy Cambosa
Following the merger, GCL Asia aims to provide engaging gaming experiences across EA and SEA regions through partners and content creators, as well as expanding the gaming ecosystem by promoting Asian games worldwide and bringing Western games to Asia.
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Esther Yue appointed as Viddsee’s head of brand entertainment
Esther Yue appointed as Viddsee’s head of brand entertainment
Posted on October 19, 2023
by Teddy Cambosa
In her new role, Yue will leverage her experience in business development and client retention to generate new clients and branded partnerships. She is charged with leading Viddsee's branded entertainment team, bolstered by the inclusion of new, experienced hires. 
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OCBC announces key leadership changes for ASEAN-Greater China strategic thrust
OCBC announces key leadership changes for ASEAN-Greater China strategic thrust
Posted on October 19, 2023
by Teddy Cambosa
OCBC has announced key leadership changes amidst the group's ASEAN-Greater China strategic thrust gathering momentum this year.
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We Are Social enhances innovation arm .XYZ with new leadership and broader scope
We Are Social enhances innovation arm .XYZ with new leadership and broader scope
Posted on October 19, 2023
by Teddy Cambosa
With We Are Social’s appointment, .XYZ will be led by Christina Chong, CEO of We Are Social Southeast Asia, and will expand the agency’s offering across future strategy, creative innovation and virtual production.
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Untitled design (50)
Samsung Ads announces SEA expansion to provide advertising solutions in the region
Posted on October 18, 2023
by Teddy Cambosa
The company claims that native ad formats can now, for the first time, be integrated into the Samsung Smart TV experience, allowing marketers to use Samsung Ads' first-party device data for improved targeting, measurability, and insights.
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