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Category: Marketing

PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Posted on October 25, 2023
by Teddy Cambosa
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with...
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Trip.com Group, Singapore Tourism Board renew 3-year global partnership
Trip.com Group, Singapore Tourism Board renew 3-year global partnership
Posted on October 25, 2023
by Teddy Cambosa
Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore. 
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Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Posted on October 25, 2023
by Teddy Cambosa
This integration marks a significant brand transformation and underscores Flywheel’s commitment to evolving with the dynamic digital commerce landscape, promising sustainable growth in the world's vast and complex digital marketplaces. 
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Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Posted on October 25, 2023
by Teddy Cambosa
Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas through this collaboration.
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TM unveils adorably fluffy ‘Yunni’ as face of new Unifi convergence plan campaign via VMLY&R
Posted on October 24, 2023
by Aliza Carmona
Global brand and customer experience agency VMLY&R Malaysia has introduced the fluffy influencer ‘Yunni’ as part of its new campaign for Telekom Malaysia’s (TM) game-changing Unifi offerings promotion.
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Authentic Brands Group, Baozun announce joint venture for Hunter brand in SEA, Greater China
Hootsuite, KAWO announce partnership expansion to improve access of global brands to China 
Posted on October 24, 2023
by Teddy Cambosa
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis so...
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Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Posted on October 24, 2023
by Teddy Cambosa
Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1. 
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Mobile company 2degrees’ new programme aims to teach kids the good and bad ‘tings’ of first phones
Posted on October 24, 2023
by Aliza Carmona
Mobile company 2degrees and advertising agency TBWA\New Zealand have partnered to launch a new programme that teaches kids the good and bad ‘tings’ about their first phones.
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Sydney Opera House launches new film to celebrate 50 years of bravery and creativity
Sydney Opera House launches new film to celebrate 50 years of bravery and creativity
Posted on October 24, 2023
by Teddy Cambosa
Conceptualised alongside The Monkeys, the film is directed by award-winning filmmaker Kim Gehrig and produced by Revolver, and features a collection of Australian artists and arts companies who share an enduring connection with the Opera House.
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Initiative appointed by Finnair as media agency of record
Posted on October 24, 2023
by Teddy Cambosa
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year. 
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