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Category: Marketing

Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Posted on February 1, 2024
by Teddy Cambosa
As a creative leader who seeks to set their agency apart in an industry full of ideas, Chow has a unique way of encouraging his team members to think creatively, embrace diverse perspectives, and take risks rather than playing it safe.
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LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
Posted on February 1, 2024
by Teddy Cambosa
In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia and New Zealand, and will be aiming to push the brand’s marketing efforts across the region.
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Understanding customer centricity: How industry leaders should continuously adapt a unified CX approach
Understanding customer centricity: How industry leaders should continuously adapt a unified CX approach
Posted on February 1, 2024
by Teddy Cambosa
In this era of heightened competition and discerning consumers, the significance of a customer-centric CX approach cannot be overstated. It transcends mere customer service; it is a holistic strategy that permeates every facet of an organisation, from product development to marketing and beyond. 
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CARMA announces acquisition of media intelligence measurement platform mmi Analytics
CARMA announces acquisition of media intelligence measurement platform mmi Analytics
Posted on February 1, 2024
by Teddy Cambosa
It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors. 
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MARKETECH-PHOTOS
Krispy Kreme appoints Slingshot to lead media duties across Australia
Posted on February 1, 2024
by Aliza Carmona
Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.
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Nexxen welcomes Gretchen Johnson as chief people officer
Nexxen welcomes Gretchen Johnson as chief people officer
Posted on February 1, 2024
by Teddy Cambosa
In her new role, Johnson will lead Nexxen’s human resources and talent acquisition teams, focusing on culture and employee development to ensure the company continues to hire and retain best-in-class talent.
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MARKETECH APAC to celebrate martech success with the debut of ‘Marketing Technology Awards’
MARKETECH APAC to celebrate martech success with the debut of ‘Marketing Technology Awards’
Posted on January 31, 2024
by Teddy Cambosa
MARKETECH APAC is proud to announce the launch of its inaugural “Marketing Technology Awards” aiming to recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community.
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MILESTONES-_3_
Milestones: Adzymic’s Peggy Koh on cultivating growth and success in the adtech space through experience and learning
Posted on January 31, 2024
by Aliza Carmona
For MARKETECH APAC’s third Milestone Series article, we spoke with Peggy Koh, vice president of growth partnerships for SEA and Greater China at Adzymic, to share one of her greatest milestones — rising to her current position today to sharpen the company’s focus on SEA as its key region driving gro...
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Elastic hands integrated comms remit to WE Communications
Elastic hands integrated comms remit to WE Communications 
Posted on January 31, 2024
by Teddy Cambosa
Moreover, WE will draw on its full range of capabilities, including corporate reputation and brand purpose, media and influencer engagement, content development, digital marketing, and creative. 
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MARKETECH-PHOTOS-_1_
Lion & Lion launches new social media consultancy, ‘Social IntelliSync'
Posted on January 31, 2024
by Aliza Carmona
Digital agency network Lion & Lion has officially unveiled ‘Social IntelliSync’, a social media consultancy practice that underscores the agency’s commitment to pioneering creative solutions.
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