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Category: Marketing

MARKETECH-PHOTOS-_1_
LogRhythm elevates Joanne Wong to interim chief marketing officer
Posted on March 8, 2024
by Aliza Carmona
Global security intelligence company LogRhythm has announced the appointment of Joane Wong as the new interim chief marketing officer to lead the charge on the company’s brand and marketing strategy.
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MARKETECH-PHOTOS
Razer Fintech rebrands as Fiuu, aiming to elevate payments experience
Posted on March 8, 2024
by Aliza Carmona
Razer Inc.'s fintech arm, Razer Fintech, and its B2B payments unit, Razer Merchant Services (RMS), announced it has rebranded as Fiuu as the company aims to power future payments of merchants worldwide.
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Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Posted on March 6, 2024
by Teddy Cambosa
Through this collaboration, WONDA Coffee and Astro Shaw will further support local talent and entertainment in Malaysia, and will be aiming not only to entertain, but also to instil values to the younger generation.
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MARKETECH-PHOTOS
Tourism Malaysia signs UK-based ATW Travel Marketing as PR agency for Visit Malaysia 2026
Posted on March 6, 2024
by Aliza Carmona
Tourism Malaysia London has enlisted UK-based ATW Travel Marketing as its official PR agency to handle the promotion of their Visit Malaysia 2026 campaign.
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Dentsu welcomes Elvira Jakub as CEO of Indonesia
Dentsu welcomes Elvira Jakub as CEO of Indonesia
Posted on March 5, 2024
by Teddy Cambosa
In her new role, Jakub will be delivering growth to dentsu in the Indonesian market, and will be supporting the growth of Indonesia’s digital economy and in uplifting the communities within it. 
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MARKETECH-PHOTOS-_1_
Carol Fong to accelerate growth of HubSpot in Asia as new head of sales 
Posted on March 5, 2024
by Aliza Carmona
Customer platform HubSpot has announced the appointment of Carol Fong as its new head of sales for the Asia region.
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MARKETECH-PHOTOS
MAPVI names Optimax as new integrated marketing communications agency for BYD electric vehicles in PH
Posted on March 5, 2024
by Aliza Carmona
Hybrid integrated marketing solutions agency Optimax, a part of the DDB Group Philippines, has been appointed as the new integrated marketing communications (IMC) agency for global brand BYD electric vehicles (EVs) in the Philippines.
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foodpanda appoints Jaslin Goh as new vice president of marketing for APAC
foodpanda appoints Jaslin Goh as new vice president of marketing for APAC
Posted on March 4, 2024
by Teddy Cambosa
In her new role, Goh will be heading the regional marketing function and will be working closely with local marketing directors to drive growth and brand love across Asia.
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MARKETECH-PHOTOS-_2_
AIA Singapore injects humour on new heartfelt campaign urging Singaporeans to get protected against critical illness
Posted on March 4, 2024
by Aliza Carmona
AIA Singapore has partnered with Havas Village Singapore’s integrated specialists from Socialyse, Havas Play, and Arena Media Singapore to launch its latest campaign, raising awareness about the importance of having adequate critical illness (CI) coverage.
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From AI to data-driven marketing strategies: here’s what marketing leaders say is next for marketing in APAC this 2024
From AI to data-driven marketing strategies: here’s what marketing leaders say is next for marketing in APAC this 2024
Posted on March 4, 2024
by Teddy Cambosa
As part of MARKETECH APAC’s “What’s NEXT”, our dedicated thought leadership series is back–unravelling the threads of innovation, cultural nuance, and strategic foresight that weave together the tapestry of this diverse and dynamic marketplace.
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