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Category: Marketing

MARKETECH-PHOTOS
AS Watson names Malina Ngai as new group chief executive officer
Posted on April 10, 2024
by Aliza Carmona
International health and beauty retailer AS Watson Group has announced the promotion of Malina Ngai to group chief executive officer, helping the business in its growth journey globally.
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M1
SG telco M1 unveils sonic branding, centred on fostering relationships with customers 
Posted on April 9, 2024
by MARKETECH APAC
The musical arrangement is M1's commitment to creating a "Made-to-Measure" brand experience. It is offered in both conventional and cultural versions. It displays the brand's respect for the varied cultural mosaic that sets Singapore apart, in addition to reflecting its core principles of positivism,...
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Traveloka, Hong Kong Tourism Board team up to expand travel experiences in SEA
Traveloka, Hong Kong Tourism Board team up to expand travel experiences in SEA
Posted on April 9, 2024
by Teddy Cambosa
To capitalise on this growing interest in Hong Kong, Traveloka is offering travel deals through its app that encompass flights, hotels, and other travel activities.
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Gen Z, millennials in HK trust health influencers more regarding health information
Gen Z, millennials in HK trust health influencers more regarding health information
Posted on April 9, 2024
by Teddy Cambosa
According to the data, while most Gen X (61%) and Millennials (53%) in Hong Kong regard medical practitioners as a reliable source of health information, less than half of Gen Z (48%) say the same. Meanwhile, millennials are significantly more likely than other generations to trust their gym/personal...
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Mitchell Greenway
Mitchell Greenway promoted as new managing director for OpenX in APAC 
Posted on April 9, 2024
by MARKETECH APAC
In his new position, Greenway will be in charge of growing OpenX's footprint in the area. Using his CTV experience in the position, he will also concentrate on enhancing OpenX's CTV footprint in the market. Greenway will also be a part of OpenX's CTV steering group. 
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Hootsuite to acquire social listening solution company Talkwalker
Hootsuite to acquire social listening solution company Talkwalker
Posted on April 9, 2024
by Teddy Cambosa
By acquiring Talkwalker, Hootsuite aims to help marketers unlock the value of social media relationships by having a combined social media engine that can turn insights into action into impact—all fueled by AI.
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MARKETECH-PHOTOS
Citrine welcomes back founder Ivlynn Yap Cheng Theng as new group executive chairman
Posted on April 8, 2024
by Aliza Carmona
Public relations and integrated communications agency Citrine has announced the return of its founder, Ivlynn Yap Cheng Theng, to take on the role of group executive chairman, ushering in a new era of innovation and growth.
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Kristine Biti
Kristine Biti appointed as head of KINESSO for Asia-Pacific
Posted on April 8, 2024
by MARKETECH APAC
Biti takes over as APAC Head of KINESSO, IPG Mediabrands' tech-driven performance agency, and leads a team of over 1000 digital experts across 11 markets. They work in digital media, marketing automation, advanced analytics, commerce, and AI. 
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Plan B Media and Vistar
Plan B Media, Vistar Media team up to offer programmatic solutions for DOOH advertising in Thailand and Singapore 
Posted on April 5, 2024
by MARKETECH APAC
lan B Media's premium DOOH inventory will be instantly accessible to Vistar Media users through this relationship, which the companies hope will open up new prospects. Global advertisers will be able to interact with their target audiences more than ever before and achieve quantifiable outcomes because...
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Property dev’t firm MRC Allied to purchase majority stake at Rappler parent company
Property dev’t firm MRC Allied to purchase majority stake at Rappler parent company
Posted on April 5, 2024
by Teddy Cambosa
In a stock filing by the company dated April 4, MRC Allied said that it will purchase the 31.20% ownership interest from venture capital holding firm Dolphin Fire Group. With this, MRC Allied will become RHC’s largest stakeholder.
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