Category: Marketing
U.S.A– LANEIGE has appointed Jung von Matt HANGANG to lead the global rollout of its Bouncy & Firm (B&F) Serum campaign, bringing together instant results and long-term efficacy under a single strategic platform. Under the mandate, Jung von Matt HANGANG is responsible for global communications...
India – KitKat, in collaboration with creative agency VML and Delhi-based production house The Other Half, has introduced an experiential campaign centred on a vending machine designed to encourage people to pause during their day. Called “The Slooowest Vending Machine in the World”, the installation...
India – Classic Marble Company (CMC) has appointed Priye Choudhary as its Chief Marketing Officer to strengthen its brand positioning and expand its presence in the premium surfaces segment. The company said the appointment is part of its efforts to develop more cohesive, design-led brand experiences...
![[Appointment] KFC & Pizza Hut x WPP](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-KFC-Pizza-Hut-x-WPP.jpg)
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
It is worth noting that “Spotify Wrapped Live Indonesia 2024” was one of the two large-scale live Wrapped celebrations in Southeast Asia, alongside Thailand. For Citra, said event carried its own cultural and emotional depth that is truly Indonesian.
![[Appointment] Havas SG x Got](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-Havas-SG-x-Got.jpg)
Singapore – Havas Media Network Singapore has appointed Teresa Goh as General Manager of its Havas Play unit, as the agency tightens its focus on culture-led marketing across Southeast Asia. The role puts Goh in charge of shaping the next phase of Havas Play in Singapore, overseeing client partnerships,...
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
The campaign, developed by creative agency Bear Meets Eagle On Fire in collaboration with +61, features three stop-motion films directed by Catherine Prowse from Passion Animation.
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Manila, Philippines — Lennon Group has appointed Emmy-nominated filmmaker and producer Quark Henares as its Chief of Content & Storytelling, as the creative studio strengthens its leadership team and expands its focus on narrative-driven work. In his new role at Lennon Group, Henares will oversee...
