Category: Marketing
The team will work to translate cultural and technological shifts into opportunities for brands operating in the region.
For more than 15 years, Emirosco “Michael” Sena has played a central role in shaping the brand and marketing evolution of Cebuana Lhuillier, one of the Philippines’ most recognised financial services brands under PJ Lhuillier Group of Companies. Now serving as First Vice President (FVP) and Chief Marketing...
Vietnam – Sunsilk, the hair care brand under Unilever, has partnered with The Friday Vietnam to launch a new campaign that reinterprets its long-standing “smooth” tagline, aiming to engage a younger audience. For decades in Vietnam, “Mượt như Sunsilk” (Smooth as Sunsilk) has evolved beyond a brand line...
Manila, Philippines – After six years of leading as Home Credit Philippines’ Chief Marketing Officer, veteran marketer and media professional Sheila Paul has officially announced her exit from the company. In a LinkedIn post, Sheila penned, “It’s hard to fully capture what this chapter has meant. When...
![[Campaign] KFC & KitKat](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-KFC-KitKat.jpg)
Bangkok, Thailand – KFC Thailand is turning downtime into dessert time with the launch of “KitKat Overload,” a limited-edition menu designed to reframe everyday breaks as indulgent moments. The campaign, developed in collaboration with KitKat under the “Made with KitKat” concept, brings together two...
U.S.A– LANEIGE has appointed Jung von Matt HANGANG to lead the global rollout of its Bouncy & Firm (B&F) Serum campaign, bringing together instant results and long-term efficacy under a single strategic platform. Under the mandate, Jung von Matt HANGANG is responsible for global communications...
India – KitKat, in collaboration with creative agency VML and Delhi-based production house The Other Half, has introduced an experiential campaign centred on a vending machine designed to encourage people to pause during their day. Called “The Slooowest Vending Machine in the World”, the installation...
India – Classic Marble Company (CMC) has appointed Priye Choudhary as its Chief Marketing Officer to strengthen its brand positioning and expand its presence in the premium surfaces segment. The company said the appointment is part of its efforts to develop more cohesive, design-led brand experiences...
![[Appointment] KFC & Pizza Hut x WPP](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-KFC-Pizza-Hut-x-WPP.jpg)
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
It is worth noting that “Spotify Wrapped Live Indonesia 2024” was one of the two large-scale live Wrapped celebrations in Southeast Asia, alongside Thailand. For Citra, said event carried its own cultural and emotional depth that is truly Indonesian.
