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Category: Marketing

Ampverse Group appoints global executives to advisory board
Ampverse Group appoints global executives to advisory board
Posted on August 9, 2024
by MARKETECH APAC
These advisors bring unparalleled experience in digital innovation, strategic investments, and market expansion. Their insights and leadership will guide Ampverse Group in exploring new frontiers, enhancing its market presence, and fueling sustainable growth.
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tlc-frank-digital
TLC Healthcare launches redesigned website with enhanced user experience by Frank Digital
Posted on August 8, 2024
by Aliza Carmona
TLC Healthcare, a provider of integrated healthcare services in Australia, has teamed up with Frank Digital, a Jaywing agency, to unveil a new digital platform.
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MCCY taps GOVT, Freeflow Productions for two films on SG national anthem
MCCY taps GOVT, Freeflow Productions for two films on SG national anthem
Posted on August 8, 2024
by MARKETECH APAC
The two new films, titled ‘Bersatu’ (Unite) and ‘Majulah’ (Onward), focus on different aspects of the nation’s story. While ‘Bersatu’ celebrates our racial and religious harmony as well as our intergenerational rapport, ‘Majulah’ highlights our national achievements, and the coming together of one people...
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E-Commerce Marketing Series: BIG CARiNG Group’s Siew Lai Wong on striking a balance on customer-first approach in e-commerce
E-Commerce Marketing Series: BIG CARiNG Group’s Siew Lai Wong on striking a balance on customer-first approach in e-commerce
Posted on August 8, 2024
by Teddy Cambosa
One of the things that Siew Lai pointed out as one of the key trends amongst brands in terms of e-commerce marketing strategies is how they have evolved from seemingly targeting a general audience to catering to the specific needs of customers who return to the brands for a new transaction.
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mitchell-long-havas
Mitchell Long joins Havas Media Network as chief strategy officer
Posted on August 8, 2024
by Aliza Carmona
Havas Media Network has named Mitchell Long as its new chief strategy officer, entrusting him with spearheading the strategic direction for Havas Media Australia and Havas PLAY.
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A changing Singapore celebrates daring to dream differently
A changing Singapore celebrates daring to dream differently
Posted on August 8, 2024
by MARKETECH APAC
As an advertiser, we must keep our finger on the pulse of what makes Singaporeans tick. Our recent insights and work tell us that the ideas of happiness and success are ever evolving in our local landscape, and the younger generations are transforming previously established ideals and institutions. 
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taboola doubleverify integration
Taboola expands partnership with DoubleVerify, integrates DV Authentic Marketplace
Posted on August 7, 2024
by Aliza Carmona
Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.
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kfc-zabb-campaign
KFC Thailand’s new Zabb Festival campaign pays tribute to iconic Thai flavours
Posted on August 7, 2024
by Aliza Carmona
To celebrate Thai flavours, KFC Thailand has launched its latest campaign, the ‘Zabb Festival,’ paying homage to the iconic Zabb taste by bringing back the fan-favourite KFC Crispy Zabb Skin to its menu.
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Five Star utilises iconic movie moments to celebrate 40 years of ‘deliciousness’ in new ad
Five Star utilises iconic movie moments to celebrate 40 years of ‘deliciousness’ in new ad
Posted on August 7, 2024
by MARKETECH APAC
This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion—all...
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Carlsberg teams up with Grab, foodpanda, Meituan for ‘#CelebrateResponsibly’ campaign in APAC
Carlsberg teams up with Grab, foodpanda, Meituan for ‘#CelebrateResponsibly’ campaign in APAC
Posted on August 7, 2024
by MARKETECH APAC
As the official beer sponsor of Liverpool Football Club (LFC) since 1992, Carlsberg will kick off this campaign during the football season to leverage this significant passion point to invite all drinkers to #CelebrateResponsibly. 
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