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Category: Marketing

OpenX names Clay Gill as regional vice president of buyer development in APAC
OpenX names Clay Gill as regional vice president of buyer development in APAC
Posted on September 16, 2024
by Aliza Carmona
As the leader of the region’s buyer development team, Gill is tasked to oversee campaign performance and empower other agencies and brands.
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Which country has more fans attending the upcoming Singapore Grand Prix?
Which country has more fans attending the upcoming Singapore Grand Prix?
Posted on September 16, 2024
by Teddy Cambosa
Agoda notes that the influx of international visitors for the night race demonstrates the sporting event's widespread popularity. Mega events like the night race attract a varied audience, eager to immerse themselves in the experience and enjoy the surrounding festivities. 
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Stephan Schwarz joins LePub Singapore as executive creative director
Stephan Schwarz joins LePub Singapore as executive creative director
Posted on September 16, 2024
by Teddy Cambosa
Schwarz joins LePub after being part of the team behind Singapore’s first-ever Grand Prix at this year’s Cannes Lions in his previous role. He began his career in public relations and corporate communications but moved into advertising in 2012, lured by the power of ideas and the art of nurturing th...
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Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Posted on September 13, 2024
by Aliza Carmona
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
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Accessible luxury fashion group SMCP announces expansion to Indonesia, Philippines Paris, France – French accessible luxury fashion group SMCP, the parent company of fashion brands Sandro, Maje, Claudie Pierlot and Fursac, is delighted to announce the signing of two new distribution partnerships with two major APAC countries: the Philippines and Indonesia. Following the announcement of its expansion in India over a year ago, the Group has signed two new distribution partnerships with SSI Group (Philippines) and Map Group (Indonesia). For the group, these two key countries in the APAC region are key drivers of development and influence, with strong economic growth and a flourishing middle class. SMCP has already opened its first Sandro Indonesianstore in Jakarta (Plaza Senayan). In the Philippines, it plans to open 4 shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as 3 corners in the Rustan's Makati department stores. Other openings are planned over the next 5 years in the most prestigious shopping malls in these two countries. 881 Group is a specialist luxury and ready-to-wear retailer in the Philippines. SSI Group operates 570 stores throughout the Philippines on behalf of 90 brands, including long-term partnerships with leading fashion houses (Cartier, Hermes, Givenchy, Zara etc). Meanwhile, Map Group, a distributor in Indonesia since 1995, has become a leader in several segments over the years (fashion, cosmetics, sport, etc.). Today, Map Group operates nearly 3,000 shops (Ind itex Group, Loewe, Max Mara, Lacoste, Starbucks, etc.) in almost 80 Indonesian towns and cities.
Accessible luxury fashion group SMCP announces expansion to Indonesia, Philippines
Posted on September 13, 2024
by Teddy Cambosa
SMCP has already opened its first Sandro Indonesian store in Jakarta (Plaza Senayan). In the Philippines, it plans to open 4 shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as 3 corners in the Rustan's Makati department stores. 
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bossjob-bus-ad
Bossjob rolls out bus ad campaign to enhance job search across Metro Manila
Posted on September 13, 2024
by Aliza Carmona
Bossjob, a chat-first career platform for professional recruitment, has unveiled a new bus advertising campaign, featuring nearly 100 buses travelling across Metro Manila to enhance job search accessibility and streamline hiring solutions for both job seekers and employers.
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AIA’s ‘Rethink Healthy’ campaign in Indonesia aims to focus living healthier through daily activities
AIA’s ‘Rethink Healthy’ campaign in Indonesia aims to focus living healthier through daily activities
Posted on September 13, 2024
by Teddy Cambosa
The ‘Rethink Healthy’ initiative from AIA seeks to advance a new, more relevant, and inclusive notion of health for all. It promotes a more sustainable and all-encompassing approach to health and emphasizes routine tasks that, when completed consciously, can enhance health in a more comprehensive and...
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PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
Posted on September 12, 2024
by Aliza Carmona
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
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HOKA-ONE-ONE-OMD-CHINA
HOKA ONE ONE appoints OMD China as media agency of record
Posted on September 12, 2024
by Aliza Carmona
HOKA ONE ONE, the global high-performance footwear and apparel brand under Deckers Brands, has appointed OMD China as its media agency of record.
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ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
Posted on September 12, 2024
by Aliza Carmona
While honouring its heritage, ZUS Coffee’s campaign encourages other homegrown brands to be proud of being made in Malaysia.
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