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Category: Marketing

MediaSense acquires R3 as it expands footprint to Asia, North America
MediaSense acquires R3 as it expands footprint to Asia, North America
Posted on November 18, 2024
by Teddy Cambosa
The deal further delivers on MediaSense’s growth strategy, developed and implemented since Apiary Capital acquired a significant stake in MediaSense in 2021.  
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endowus-hong-kong-campaign
Endowus launches first major Hong Kong campaign showcasing conflict-free wealth management
Posted on November 18, 2024
by Aliza Carmona
Endowus has launched its inaugural advertising campaign in Hong Kong, highlighting its commitment to conflict-free wealth management solutions.
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Del Monte Pacific to restructure investment in India, Agro Tech Foods to acquire Del Monte India
Del Monte Pacific to restructure investment in India, Agro Tech Foods to acquire Del Monte India
Posted on November 18, 2024
by Teddy Cambosa
Given how ATFL has a bigger consumer packaged goods platform with a wider and deeper distribution network in India, Del Monte Pacific stated that ATFL is well-positioned to grow the Del Monte brand in India.
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carat-india-meesho-campaign
Carat India’s campaign for Meesho brings together star plus TV icons for festive shopping extravaganza
Posted on November 18, 2024
by Aliza Carmona
Meesho, an online shopping platform in India, has teamed up with Carat India to unveil the ‘Meesho Mega Blockbuster Dhamaka’ campaign on Star Plus.
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Amplify announces key senior hires to boost talent line-up
Amplify announces key senior hires to boost talent line-up
Posted on November 18, 2024
by Aliza Carmona
Creative agency Amplify has announced the appointments of Lucinda O’Brien as strategy director and Domenic Scriva as culture executive in an effort to boost its senior talent line-up.
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Sime Darby rebrands as Sime, to highlight focus as pure-play powerhouse for automotive, industrial industries
Sime Darby rebrands as Sime, to highlight focus as pure-play powerhouse for automotive, industrial industries
Posted on November 18, 2024
by Teddy Cambosa
In line with this, Sime also introduced its new tagline, ‘Bridging Opportunities’, encapsulating its leading role in driving growth and creating sustainable value across the region's most dynamic markets.
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Hyundai Australia launches reality TV show to showcase electric, hybrid vehicles
Hyundai Australia launches reality TV show to showcase electric, hybrid vehicles
Posted on November 15, 2024
by Aliza Carmona
Hyundai, in partnership with Innocean Australia, FINCH, and Maker Real has launched a new reality TV show, ‘The Big Trip’, showcasing its range of electric and hybrid vehicles. 
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Grab features 75 additional SEA F&B merchants on Times Square Billboard
Grab features 75 SEA F&B merchants on Times Square
Posted on November 15, 2024
by Teddy Cambosa
For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.
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ANZ backs Auckland FC, launches campaign with TBWA\NZ
ANZ backs Auckland FC, launches campaign with TBWA\NZ
Posted on November 15, 2024
by Aliza Carmona
The campaign aims to celebrate the new Auckland FC team, rewarding football fans through an activation.
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landmark-group-50-year-anniversary-expansion
Landmark Group marks 50th anniversary with $1b investment to open 400 new stores across GCC, India, SEA
Posted on November 15, 2024
by Aliza Carmona
Celebrating its 50th anniversary, Landmark Group has announced a $1b investment to fuel its expansion across the Gulf, India, and Southeast Asia, aiming to open 400 new stores over the next three years.
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