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Category: Marketing

asahi super dry teradamokei model kit cans
Asahi Super Dry brings festive innovation with TERADAMOKEI-designed cans in time for Lunar New Year
Posted on January 3, 2025
by Aliza Carmona
Japanese beer brand Asahi Super Dry has teamed up with renowned Japanese art project TERADAMOKEI to unveil limited-edition Model Kit-inspired cans and packaging, bringing a fresh, creative twist to Lunar New Year celebrations.
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OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
Posted on January 2, 2025
by Teddy Cambosa
The completion of the transaction will be conditional upon customary closing conditions including but not limited to regulatory approvals. 
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Yeo ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Yeo's ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Posted on January 2, 2025
by Aliza Carmona
Yeo Hiap Seng, a food and beverage company, is celebrating the 2025 Lunar New Year with the launch of limited-edition ‘Fortune Cat’ packaging and installations.
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gary-lee-canon-hong-kong-appointment
Canon Hong Kong names Gary Lee as new CEO to drive growth in Greater Bay Area
Posted on January 2, 2025
by Aliza Carmona
In his new role, Lee will lead Canon’s business operations across Hong Kong, Macau, and the Greater Bay Area, driving strategic growth and innovation in these key markets.
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mac-for-students-apple-campaign-tbwa-tokyo
Apple spotlights student innovation in Japan with launch of ‘Mac for Students’ campaign
Posted on January 2, 2025
by Aliza Carmona
Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.”
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MDDI commemorates national independence in new SG60 campaign with GOVT Singapore
MDDI commemorates national independence in new SG60 campaign with GOVT Singapore
Posted on January 2, 2025
by Aliza Carmona
The Ministry of Digital Development and Information (MDDI) is celebrating Singapore’s 60th year of independence in its latest campaign with independent agency GOVT Singapore.
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McDo-DDB-Hong-Kong-50-anniv
McDonald’s HK kicks off 50-year milestone with citywide Ronald McDonald bench treasure hunt
Posted on January 2, 2025
by Aliza Carmona
McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.
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Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Posted on January 2, 2025
by Teddy Cambosa
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime's streaming revenue originated from North America, highlighting the region's strong engagement with the medium. 
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lim ming yan changi appointment
Changi Airport Group names Lim Ming Yan as incoming chairman, succeeding Tan Gee Paw
Posted on January 2, 2025
by Aliza Carmona
As 2025 begins, the Ministry of Finance (MOF) has announced key leadership changes at Changi Airport Group (CAG), with Lim Ming Yan taking the role of deputy chairman on January 1, 2025. He will succeed Tan Gee Paw as chairman effective April 1, 2025.
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Hyatt’s luxury hotel collection expands in SEA with opening of Keraton at The Plaza in Indonesia
Hyatt’s luxury hotel collection expands in SEA with opening of Keraton at The Plaza in Indonesia
Posted on January 2, 2025
by Aliza Carmona
Hyatt Hotels Corporation marks the expansion of its luxury hotel collection in Southeast Asia (SEA) with the opening of Keraton at The Plaza in Jakarta, Indonesia.
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