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Category: Marketing

WN Interview Criteo
What’s NEXT in Marketing Interview: Criteo’s Taranjeet Singh on integrating performance and commerce media to engage modern consumers
Posted on January 6, 2025
by Aliza Carmona
Taranjeet Singh, managing director of Venture Markets, APAC at Criteo, explores how commerce media is transforming advertising with data-driven targeting and AI while addressing challenges like fragmentation and privacy regulations to build a unified, privacy-first ecosystem.
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Ayala-led ACMobility acquires EV charging startup Evro
Ayala-led ACMobility acquires EV charging startup Evro
Posted on January 3, 2025
by Aliza Carmona
ACMobility, the automotive arm of the Ayala Group, has acquired the electric vehicle (EV) charging network Evro under Globe’s tech innovation arm 917Ventures.
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heineken 00 no reasons needed
Heineken 0.0’s new global campaign promotes a no-reason-needed approach to going alcohol-free
Posted on January 3, 2025
by Aliza Carmona
Titled ‘0.0 Reasons Needed,’ Heineken’s latest campaign delivers a clear message: choosing to go alcohol-free shouldn’t require an explanation.
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PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
Posted on January 3, 2025
by Teddy Cambosa
DigiPlus first filed an application for Licença Para Loterias De Apostas De Quota Fixa in Brazil in August 2024, which is a federal license that allows the operations of land-based and online sports betting, electronic games, live game studios, and other fixed-odds betting activities in Brazil.
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dentsu Singapore taps Rahul Thappa as new managing director of CXM, media
dentsu Singapore taps Rahul Thappa as new managing director of CXM, media
Posted on January 3, 2025
by Aliza Carmona
dentsu Singapore, a digital marketing communications company, has appointed Rahul Thappa as managing director of customer experience management (CXM) and media to strengthen its adtech and martech offerings.
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PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
Posted on January 3, 2025
by Teddy Cambosa
The store’s opening marks a significant milestone in Adastria’s strategic international expansion, and highlights the Philippines’ growing appeal as a retail investment destination.
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asahi super dry teradamokei model kit cans
Asahi Super Dry brings festive innovation with TERADAMOKEI-designed cans in time for Lunar New Year
Posted on January 3, 2025
by Aliza Carmona
Japanese beer brand Asahi Super Dry has teamed up with renowned Japanese art project TERADAMOKEI to unveil limited-edition Model Kit-inspired cans and packaging, bringing a fresh, creative twist to Lunar New Year celebrations.
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OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
Posted on January 2, 2025
by Teddy Cambosa
The completion of the transaction will be conditional upon customary closing conditions including but not limited to regulatory approvals. 
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Yeo ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Yeo's ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Posted on January 2, 2025
by Aliza Carmona
Yeo Hiap Seng, a food and beverage company, is celebrating the 2025 Lunar New Year with the launch of limited-edition ‘Fortune Cat’ packaging and installations.
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gary-lee-canon-hong-kong-appointment
Canon Hong Kong names Gary Lee as new CEO to drive growth in Greater Bay Area
Posted on January 2, 2025
by Aliza Carmona
In his new role, Lee will lead Canon’s business operations across Hong Kong, Macau, and the Greater Bay Area, driving strategic growth and innovation in these key markets.
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