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Category: Marketing

Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Posted on January 10, 2025
by Aliza Carmona
Media investment company GroupM welcomes Crisela Magpayo-Cervantes as its new chief executive officer for the Philippines, marking her return to the group since previously working with its agency, Mindshare.
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What’s NEXT in Marketing: Brand Generosity—The New Catalyst for Sustainability
What’s NEXT in Marketing: Brand generosity—the new catalyst for sustainability
Posted on January 10, 2025
by MARKETECH APAC
Sustainability isn’t just about reducing carbon footprints or meeting ESG targets. It’s about fostering enduring social and economic progress while building resilience and relevance in a rapidly changing world
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Medallia names Mark Bishof as chairman, CEO; announces key senior hires
Medallia names Mark Bishof as chairman, CEO; announces key senior hires
Posted on January 9, 2025
by Aliza Carmona
Medallia, Inc., a software-as-a-service (SaaS) company, has named Mark Bishof as its chairman and chief executive officer (CEO), formerly from Qualtrics and Clarabridge.
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adidas signs multi-year partnership with Mercedes F1 team
adidas signs multi-year partnership with Mercedes F1 team
Posted on January 9, 2025
by Teddy Cambosa
Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75-years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success.
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ankit-goyle-snap-inc-india-appointment
Ankit Goyle joins Snap Inc. as head of India marketing following 9 years at Apple
Posted on January 9, 2025
by Aliza Carmona
In his new role, Goyle will establish and lead the marketing function in India, driving efforts to support Snapchat's mission of empowering self-expression and fostering meaningful connections.
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OneTrust expands APAC presence with new office in Singapore
OneTrust expands APAC presence with new office in Singapore
Posted on January 9, 2025
by Aliza Carmona
OneTrust, a privacy and security software provider, has opened its new office in Singapore as part of its expansion efforts in Asia-Pacific (APAC).
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South Australian gov’t calls for ban on junk food ads on public transport; industry bodies slam decision
South Australian gov’t calls for ban on junk food ads on public transport; industry bodies slam decision
Posted on January 9, 2025
by Teddy Cambosa
The decision, done by the Malinauskas Labor Government, notes the government’s commitment to reduce children’s exposure to unhealthy food and drink advertising on assets it manages and owns. 
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achint-setia-snapdeal-appointment
Snapdeal appoints former Zalora executive Achint Setia as its new CEO
Posted on January 9, 2025
by Aliza Carmona
Achint Setia is returning to India to take on the role of chief executive officer at Snapdeal, the e-commerce platform under AceVector Group.
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The joke is on uninsured EV batteries in Income Insurance's latest campaign 
The joke is on uninsured EV batteries in Income Insurance's latest campaign 
Posted on January 9, 2025
by Aliza Carmona
The campaign for ‘eDrivo Car Insurance’ aims to bridge the gap between the increase of EV adoption and the kind of insurance they are getting.
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Spritzer’s CNY campaign reminds Malaysians to speak from the heart
Spritzer’s CNY campaign reminds Malaysians to speak from the heart
Posted on January 8, 2025
by Teddy Cambosa
At the heart of the campaign is Spritzer’s touching short film, ‘Speak from the Heart’, a tale reminding us to express ourselves with sincerity, respect and understanding, starring actors and brand ambassadors, Koe Yeet and Jaspers Lai with special appearances by Yagood and Jobroseph. 
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