Category: Marketing
The study attributes the region’s strong position to connectivity, cultural diversity, established Halal infrastructure and proximity between major Muslim source markets and destinations.
Hong Kong – MSL Hong Kong has appointed Jojo Choi as Executive Director, promoting her from Senior Director, a role she has held since joining the agency in 2023. In her new role, Jojo will oversee the Hong Kong market and support selected regional initiatives across APAC and, where relevant, globally....
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines
For over three decades, First Standard Finance Corporation has built a reputation grounded in trust and reliability. But in an increasingly competitive and digital-first landscape, legacy alone was no longer enough to stand out. Despite its long-standing presence, the company faced a critical challenge:...
Manila, Philippines — Innity Philippines has been appointed the exclusive reseller for advertising solutions of motorcycle ride-hailing platform Angkas, in a partnership aimed at expanding integrated advertising opportunities across the Angkas ecosystem. The agreement will see Innity Philippines manage...
According to the brand, Darlie Double Action Toothpaste features an anti-bacterial formula that kills 99.9% of oral bacteria and provides up to 12 hours of protection against bad breath.
![[OOH] SG Navy x McCann](https://marketech-apac.com/wp-content/uploads/2026/05/OOH-SG-Navy-x-McCann.jpg)
Singapore – The Republic of Singapore Navy is attempting to rewrite how young women see military careers—not through toughness or discipline, but through memory. In a new recruitment campaign developed with McCann Singapore, the Navy is targeting the self-limiting beliefs that have long kept women from...
![[Agency Appointment] Grayling x Lazada SG](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Grayling-x-Lazada-SG.jpg)
Singapore – Grayling has been appointed to handle public relations for Lazada in Singapore, as the ecommerce giant doubles down on brand trust and consumer engagement in one of Southeast Asia’s most competitive digital retail markets. The mandate places Grayling in charge of strategic communications...
![[Collaboration] Bearman x VETRESKA](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Bearman-x-VETRESKA.jpg)
Singapore – VETRESKA has partnered with Ollie Bearman for the 2026 Formula 1 season, naming the British driver its official luxury pet accessories partner as the brand expands its global lifestyle ambitions. The partnership marks the brand’s first entry into Formula 1 sponsorships, with the brand’s logo...
The company said the appointment reflects increased investment in international market development as FlareFlow expands its vertical-first entertainment strategy.
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)