Category: Marketing
In a LinkedIn post, Christopher reflected on cultivating the communications department of ZALORA from the ground-up and establishing foundational protocols that continue to shape the group's strategy.
India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka. Through the new partnership, Dream Theatre will collaborate with top-tier partners...
Finance and food delivery app installs have surged in the Philippines, according to mobile marketing analytics platform Adjust’s report.
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
Grey will be responsible for the overall Brand and Corporate communication for CelcomDigi, one of Malaysia’s largest telecommunications provider.
Technology platform Yahoo DSP has launched the ‘Conversion API’ (Yahoo CAPI) solution to enhance measurement, attribution, and optimisation of campaigns.
Airlines group Star Alliance is highlighting the significance of seamless interline trips in its latest global brand campaign.
India – Infinix has launched a new campaign for its Note 50s 5G+ smartphone, working with advertising agency SW Network and Flipkart Tech to deploy miniature billboards across select Indian cities, using tongue-in-cheek messages to highlight key product features. For the campaign, SW Network and Flipkart...
By aligning its original content development with full-funnel marketing and platform innovation, Viddsee is positioned to create culturally resonant narratives that not only connect with audiences, but also drive performance-across branded campaigns and original IP alike.
The Workplace Advisory specialists operate across geographies to service clients’ requirements across 10 markets in Asia Pacific (Australia, India, Indonesia, Greater China, Japan, Korea, Malaysia, Singapore, Thailand, Vietnam), embedded within Edelman’s integrated teams to provide full-service communications...
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