Category: Marketing
This growth, together with the agency’s regional centers of excellence and suite of data and intelligence solutions, demonstrates Burson's ability to leverage sports and entertainment to build brand reputation, foster lasting relationships and shape culture.
Hong Kong – Lee Kum Kee has teamed up with creative agency Grey Hong Kong to launch its first-ever instant noodle line — a bold debut into the instant food category, backed by a campaign that injects journalistic flair into the world of cup noodle advertising. Best known for its sauces and heritage in...
Indonesia – L’Oréal Luxe Indonesia has appointed Sebastian Au as its new omni-channel marketing director (CMO), with a mission to transform the luxury beauty experience in one of Southeast Asia’s most vibrant and rapidly growing markets. In his role, Sebastian is focused on integrating digital and physical...
The soft drinks market in Singapore has reached a value of SGD 12 billion, according to a report from analytics company Euromonitor International.
South Korea – Heineken has teamed up with LePub Singapore to launch a bold new campaign in South Korea, introducing staff-free, self-service ‘Trust Bars’ that let football fans enjoy UEFA Champions League matches and fresh pints at any hour—even in the early morning. Called ‘Trust Bars’, the concept...
South Korea—TBWA Media Arts Lab (MAL), Apple’s dedicated global creative agency, has announced key leadership changes in its Seoul office, with the appointment of Minah Lee as managing director and the promotion of Youji Noh to executive creative director. As the new MD of MAL Seoul, Lee will report...
Australia – AKQA has announced the appointment of Sarah McGregor as executive creative director for AKQA Australia, reinforcing the agency’s creative leadership in the region. In addition, David Clarke has been promoted to executive experience design director for APAC, elevating AKQA’s regional design...
The Philippine edition of MARKETECH APAC’s inaugural NEXT Awards 2025 has revealed its first jury lineup, comprising marketing industry leaders.
Over the course of the day, members of the public can visit the installation and take home a copy for free.
Creative agency TBWA Hong Kong has named Ida Mak as its new general manager.
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)