Category: Marketing
Brewing company Heineken has launched a beauty cream inspired by its Heineken Silver beer in collaboration with creative agency LePub Singapore.
Hong Kong – Delivering on their promise of ‘Deliciousness without the Wait’, Pizza Hut Hong Kong has unveiled a comical new pop-up store to urge diners to skip the long queues of the city’s lunch rush. Conceptualised by Edelman Hong Kong, the ‘Pop-Up Pizza Hut’ plays on the concept of a “pop-up”...
A seasoned chief marketer, Line was most recently Paramount global’s chief brand officer, where he led enterprise-wide marketing efforts and played a key role in the launch of Paramount+ and the growth of the direct-to-consumer streaming business.
Insurance company AIA Philippines has forged a partnership with educational free-to-air cable channel Knowledge Channel Foundation, Inc. (KCFI) to promote a healthy lifestyle for Filipino students.
This strategic move marks a significant step in elevating Havas Red Philippines’ position, delivering dynamic solutions, and fostering meaningful connections for clients.
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP’s Amsterdam Campus, the dedicated team—led...
McDonald’s Singapore is promoting inclusivity through its islandwide ‘Buka Puasa’ breakfasts for underprivileged families from diverse cultures.
Thailand – Minor Hotels has unveiled a major brand transformation, evolving into a guest-centric masterbrand focused on delivering innovative and meaningful hospitality experiences. Minor Hotels’ transformation, driven by a new brand identity, enhanced digital experience, and streamlined loyalty and...
Composite insurer Income Insurance has launched a drive-in comedy show for electric vehicle (EV) users in Singapore.
The revised framework will introduce new requirements for finfluencers who independently promote capital market products and services without being engaged as marketing agents by an advertiser.
