Category: Marketing
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop.
The Public Relations Society of the Philippines (PRSP) is condemning the alleged use of fake social media accounts to spread disinformation against the Philippines’ claims in the West Philippine Sea.
China – In celebration of ‘I Love You 520’ Day, global skincare powerhouse SK-II has unveiled a new campaign with iconic Asian rock band MAYDAY, blending music and beauty to honour love in its most genuine form. The campaign features MAYDAY’s hit love song ‘First Love Once Again’, from their sixth Mandarin...
Developed in collaboration with production house CRATER, the campaign captures the aspirations of its target audience while showcasing the GMC Yukon Denali’s professional-grade capability and promise to deliver more in every moment.
Creative agency The Secret Little Agency (TSLA) has appointed Ng Li Ting as business director to boost its earned media capabilities.
China – LUX, together with VML Singapore, has unveiled a new campaign that challenges deep-rooted naming traditions in China—encouraging women to reclaim their identity by creating meaningful, modern names that celebrate who they truly are. As part of the campaign, LUX and VML Singapore launched ‘Reclaim...
Socially-led creative agency We Are Social Singapore has promoted Daniel Foo to executive creative director.
Under his new remit, Jordan will be responsible for leading Quantcast’s strategy and commercial operations across APAC, from the company’s Singapore office.
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at scale. Time-intensive development, the demand for multiple ad formats, and resource constraints can overwhelm marketing...
Grab has named Alejandro Osorio and Ma Tuan Trong as managing directors of Singapore and Vietnam, respectively.
![[Campaign] Fly with Heart Philippine Airlines x BBDO Guerrero](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Fly-with-Heart-Philippine-Airlines-x-BBDO-Guerrero.webp)