Category: Marketing
Footwear brand Havaianas has dropped a giant slipper in a satellite image for its latest campaign in collaboration with advertising agency GIGIL.
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront...
This follows the agency’s recent rebrand and builds on its strong track record of standout campaigns across hospitality, food, and beverage - now channeling that creative firepower back into the travel and hotel space.
India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns,...
Set against the allure of island city living in Penang, Andaman is a 760-acre reclaimed development that’s presented as E&O’s boldest vision yet.
The data also shows significant shifts in buying behaviour – Australians are cutting back on big ticket items like cars and overseas holidays, shifting their expenditure and saving more as they continue to grapple with the high cost-of-living. But they are still spending, redirecting their hard-earned...
Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including...
This installation invites visitors into the lives of three women in maritime: a captain, a fourth engineer, and a deck cadet, all graduates of ALAM, Malaysia’s leading maritime academy and part of the MISC Group.
India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation. As part of the campaign, the courtyard at...
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region.
![[Campaign] Fly with Heart Philippine Airlines x BBDO Guerrero](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Fly-with-Heart-Philippine-Airlines-x-BBDO-Guerrero.webp)