Category: Marketing
In MARKETECH APAC’s latest Agency Leadership Decoded, Paolo Broma, chief marketing officer at TBWA\SMP, reveals how the agency maintains its relevance through its relentless commitment to openness to new concepts.
Set against the backdrop of the 2025 F1 calendar, the series kicks off in Barcelona, following a teaser filmed in Monaco, where George Russell is based.
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands while crafting unique messages that truly resonate with audiences. Design Bridge and Partners, as a brand design agency,...
India – Bandhan Mutual Fund, in partnership with Grey India, has launched the second phase of its ‘Salary Wala Plan’ campaign, focusing on themes of financial independence and the freedom to pursue personal interests. The first phase of the campaign, released a few months ago under the title ‘Bache hamara...
The campaign, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering the best value - and are quick to compare deals across platforms.
Independent creative agency UltraSuperNew has revealed its new global positioning with the opening of its Tokyo office.
China – Apple China, in collaboration with TBWA\Media Arts Lab Shanghai, has launched a new privacy campaign bringing back comedian Yue Yun Peng for a second consecutive year to illustrate iPhone’s privacy features through everyday situations. The campaign builds on last year’s “Let’s Talk Privacy” series...
These initiatives will showcase Malaysia’s cultural heritage, scenic landscapes, vibrant cities, and renowned cuisine through Agoda’s online channels and social media platforms.
USA – Paramount has reportedly ended its decades-long partnership with WPP Media, formerly known as GroupM, as part of a cost-cutting effort tied to its proposed merger with Skydance Media. The news, first reported by Deadline, came as a surprise to internal staff, as WPP Media had handled Paramount’s...
Communications consultancy Vero has appointed Joana Marie Demore as senior influencer relations specialist.
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