Category: Marketing
India – To mark Pride Month, Britannia Good Day has unveiled a special edition ‘Flavours of Equality’ Pride Pack—offering a fresh take on inclusion and representation through a surprise collaboration with biscuit brand Parle Monaco. Conceptualised by creative agency Enormous, the initiative centres on...
Changi Airport Group and Jewel Changi Airport are celebrating Singapore’s 60th anniversary through a lineup of events for July and August.
India – Smartphone brand realme has awarded its integrated media mandate to Arena India, part of Havas Media Network India, following a highly competitive multi-agency pitch. The agency retains its existing business with realme and will now take on an expanded role, covering full-funnel media responsibilities...
One of those superfans has become the face of the relaunch campaign created by Think HQ to herald the return of Lipton’s Chai Latte to supermarket shelves.
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Grey Hong Kong on an outdoor campaign that transforms walls across all 18 districts into vibrant murals celebrating the stories, textures, and character of Hong Kong. Titled “HSBC 18 Districts Mural Stories”, the campaign brings together...
Both Griffiths and Dawson report directly to Davey and take up their new roles effective immediately.
SaaS provider WebEngage has appointed Sanjay Prasad as vice president, global head of channels and alliances.
Edelman has confirmed the news to MARKETECH APAC, but declined to comment on how much of the workforce was affected by this restructuring.
MyDeal, which Woolworths acquired a majority stake in in 2022, has provided marketplace technology and capabilities through the Group’s Woolworths MarketPlus platform, supporting rapid gross merchandise value (GMV) growth.
Japan – Grey has appointed Kimihiro Takano as the new managing director of Grey Japan, effective 1 July 2025. Masahiko Okazaki, the previous CEO, will transition to a new role as executive vice president of business innovation at WPP in Japan. Takano was most recently business director at Wieden+Kennedy...
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