Category: Marketing
Philippines – Marketing leader John Richard (Chad) Sotelo has been appointed as the first-ever group chief marketing officer of Filinvest Development Corporation (FDC), a diversified conglomerate with interests spanning real estate, banking and financial services, hotel and resort management, power generation,...
The company said the move will allow it to scale operations, foster innovation, and support talent development, while also strengthening its presence in the region’s growing creator economy.
India – JSW MG Motor India has teamed up with Cheil X for a new campaign that seeks to boost consumer confidence in electric vehicles (EVs) by featuring testimonials from real owners. Titled ‘EV Sahi Hai’, the campaign’s first phase comprises 10 consumer-led testimonial films, highlighting experiences...
The campaign, developed by Bear Meets Eagle On Fire (BMEOF) in partnership with +61, comes amid growing concerns over cyber-crime, with Australians reportedly losing thousands of dollars every minute to scams.
India – Chandrika, the herbal soap brand under Wipro Consumer Care & Lighting, has teamed up with Laqshya Media Group for a month-long outdoor campaign aimed at promoting its ‘Double Ayurveda for Double Benefits’ message in regions where Ayurveda has a strong cultural presence. The campaign spans...
Singapore – This year’s Smile Asia gala, held to raise funds for life-changing surgeries, confronted guests with the daily challenges of children with cleft lips and facial deformities through its ‘Unplayable Toys’ installation. The installation featured items such as the ‘Unpacifier’, ‘Jigsaw Jumble’...
The initiative, created by experiential agency Curious Nation, coincides with the rollout of the airline’s updated Boeing 777-300ER cabins on services between Australia and Hong Kong.
Work with La Trobe University began this month, supporting a major digital transformation project aimed at enhancing student acquisition and experience.
The appointment will see the Southeast Asia-based PR and marketing agency manage communications aimed at promoting the airline’s brand and values across the three markets.
Vietnam – Vietnam’s Ministry of Health has rolled out a national communication campaign spotlighting a music video by renowned artist Hà Anh Tuấn to raise awareness about preventing Human Papillomavirus (HPV)-related diseases and cancers. The initiative, led by the Central Media & Health Education...
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