Category: Marketing
For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH APAC’s Agency Leadership Decoded series, Wong opens up about leading one of Southeast Asia’s most exciting creative-tech ventures, where...
Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures the sweat, spirit, and stories behind one of the world’s fastest-growing fitness movements. The multi-episode series brings to life AIA Singapore’s purpose...
Indonesia – Agoda has partnered with hospitality group Archipelago International to expand accommodation options for travellers and strengthen both brands’ footprint across Southeast Asia. Under the partnership, 193 of Archipelago International’s properties—including urban business hotels, leisure resorts,...
According to PUMA, the new setup is designed to align product creation and storytelling processes, enabling the brand to deliver “authentic and impactful stories” that better connect with consumers.
Hong Kong – Marking 11 years on Hong Kong’s roads, Uber has rolled out a campaign that pays tribute to the stories, milestones, and millions of rides that have shaped its journey since 2014. Titled “11 Years, Always By Your Side” (11年來，一路都在), the campaign—developed by creative agency Omelette Digital—features...
According to the company, the toothbrush combines charcoal and graphene bristles that, when exposed to light, are designed to kill bacteria on their surface three times faster, offering a cleaner brushing experience for users.
Singapore – Global berry company Driscoll’s has appointed Jiunn Shih as its first-ever global chief marketing officer, marking a significant milestone in the company’s evolution toward becoming a unified global brand with strong local resonance. In his new role, Jiunn will oversee marketing performance...
North Carolina, United States – Dole Food Company is levelling up healthy living with a new global partnership with Minecraft to inspire families to eat better, move more, and make wellness playfully rewarding. Launching this October, the multi-phase “Make the World a Healthier Place” campaign marks...
Singapore – Buttonscarves has taken flight with the opening of its first physical store at Jewel Changi Airport, marking a defining moment in the brand’s Southeast Asian expansion. Nestled at Basement 1of Singapore’s world-renowned lifestyle and retail icon, the new store merges modern modest fashion...
Singapore — A new study has identified five dominant archetypes of social-first independent news producers, known as ‘newsfluencers’, who are now reshaping how audiences across Southeast Asia consume and engage with information. The research, released by Vero in conjunction with Global Media and Information...
![[Launch] Greater Sentosa](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Greater-Sentosa.webp)