Category: Marketing
Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign by the Land Transport Authority (LTA) and 42Technology Pte Ltd that turns travel into playtime. Running from November 1 to 21 2025, the campaign invites...
California, United States – The holidays have officially begun, and Mariah Carey is declaring it in her signature style as the Queen of Christmas has teamed up with global beauty retailer Sephora for a glamorous holiday campaign that fuses festive nostalgia with a touch of high-gloss magic. Unveiled...
Manila, Philippines — Haleon, a consumer healthcare company known for brands such as Centrum, Sensodyne, and Robitussin, has appointed Maimai Madrid-Punzalan as its new general manager for the Philippines, succeeding Jeffrey Go, who now leads Haleon Taiwan. Previously known as GSK Consumer Health, Haleon’s...
Mumbai, India — Integrated marketing agency Mudramax has announced the appointment of Atrayee Chakraborty as senior vice president of Strategy. In this new role, Chakraborty will focus on developing human-centric media strategies grounded in insight and innovation. She will report to Navin Kathuria,...
Since the partnership began in 2013, AIA and Tottenham Hotspur have collaborated on various initiatives to encourage health and wellbeing, particularly across Asia. Over 175,000 young people have taken part in AIA football clinics led by Spurs coaches.
Tokyo, Japan – Sony Interactive Entertainment is turning up the volume this holiday season with “It Happens on PlayStation 5,” a bold global brand campaign celebrating the extraordinary, unexpected, and unforgettable moments that happen only on PS5. The campaign is launching across more than 20 markets...
Sydney, Australia – BIG W has unwrapped a refreshingly real take on Christmas this year, launching a campaign that ditches the tinsel and the big man in red to celebrate the true heroes of the season—mums. Created by 72andSunny Sydney, the campaign shines a light on the emotional and often invisible...
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
Sydney, Australia – QIC Shopping Centres, together with Jane Doe Creation, joined forces to launch ‘Take Joy to the Limit This Christmas’, a new festive campaign celebrating the Australians who make the season shine. Building on last year’s Joy Bringers platform, the campaign spotlights the ultimate...
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
![[Launch] Greater Sentosa](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Greater-Sentosa.webp)