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Category: Marketing

Naga DDB Tribal retains creative agency mandate for Astro Malaysia, expands scope to include sooka
Naga DDB Tribal retains creative agency mandate for Astro Malaysia, expands scope to include sooka
Posted on November 6, 2025
by Teddy Cambosa
The expanded remit reflects Astro’s confidence in Naga DDB Tribal’s ability to evolve alongside its brands and deliver integrated creative solutions across Malaysia’s changing media landscape.
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dentsu India launches Dentsu AMP
Dentsu India launches video-first content unit ‘Dentsu AMP’
Posted on November 6, 2025
by Lyene Marie Darang
India — Dentsu India has announced the launch of ‘dentsu AMP’, a new video-first content division aimed at helping brands produce and scale storytelling more efficiently. Powered by technology and creative expertise, the initiative is led by Dhruv Abrol and Tarika Gulabani, who have been...
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Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them
Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them
Posted on November 6, 2025
by Aliza Carmona
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
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Klook announces new senior additions to executive leadership team
Klook announces new senior additions to executive leadership team
Posted on November 6, 2025
by Teddy Cambosa
Klook has announced two senior additions to its executive leadership team — Daniel Kao as senior vice president (SVP) of product & technology and Jakii Chu as senior vice president (SVP) of growth marketing.
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Changi Airport, Jewel team up for Disney-themed voyage celebration this holiday season
Posted on November 6, 2025
by Sharona Nicole Semilla
Singapore – Changi Airport and Jewel Changi Airport are giving travellers a reason to linger a little longer this festive season with an enchanting celebration inspired by the Disney Cruise Line.  Launching this November 5, the experience transforms the airport into a nautical wonderland where timeless...
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Publicis Groupe expands in Greater China with new Shenzhen office
Publicis Groupe expands in Greater China with new Shenzhen office
Posted on November 6, 2025
by Teddy Cambosa
Located in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, the new office is positioned as a strategic response to the GBA’s growing integration and innovation ecosystem.
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Telstra launches new ‘Together Builds Better’ campaign highlighting enterprise connectivity
Telstra launches new ‘Together Builds Better’ campaign highlighting enterprise connectivity
Posted on November 6, 2025
by Teddy Cambosa
Alongside the film, the campaign is being rolled out across out-of-home, radio, and social media channels. It signals a refreshed creative direction for Telstra’s Enterprise division, aiming to demonstrate the possibilities of partnership and the role of connectivity in advancing Australian industri...
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This webinar explores what lies ahead for messaging-led engagement–and how brands can use it to build trust
This webinar explores what lies ahead for messaging-led engagement–and how brands can use it to build trust
Posted on November 5, 2025
by Teddy Cambosa
The webinar will feature an engaging panel discussion with seasoned industry leaders across Asia-Pacific, as they discuss how brands move customers through the funnel using ongoing conversations instead of one-off campaigns.
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LEGO Hello Is It Play You’re Looking For
LEGO’s latest ‘Hello, Is It Play You’re Looking For?’ campaign builds on the power of play
Posted on November 5, 2025
by Lyene Marie Darang
Global — The LEGO Group has launched its global holiday campaign for 2025, inviting families to reconnect through the joy of play during the festive season. The campaign, titled ‘Hello, Is It Play You’re Looking For?’, focuses on the power of creativity and shared play to strengthen family bonds. Following...
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Australian Loyalty Insights (1)
From ‘belongings’ to belonging: Here's what APAC experts say what's next for the loyalty industry
Posted on November 5, 2025
by Teddy Cambosa
The future of personalisation is exciting in the age of AI, but understanding customers at a 1-to-1 level is no small feat. However, experts are confident that this space will only get better as technology advances. 
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