Category: Marketing
Said update aligns with the publication’s mission of continuing to foster meaningful conversations and spotlight discussions that help shape the next frontier of marketing and advertising in the region.
Under the initiative, four fans will be selected at each of five race locations during the season. Team Priceless will begin in Melbourne before moving on to Miami, the United Kingdom, Mexico City and Abu Dhabi.
Singapore — Scoot is set to launch the second edition of its ‘Scoot With Heart’ campaign, reaffirming its commitment to celebrating human connections through stories that go beyond travel. Rolling out this December, this year’s campaign centres on the theme “What if?”, inviting audiences to reflect...
According to Toys“R”Us Asia, the flagship introduces a range of global IPs, including TOMICA, Pokémon and Gundam, within a single retail space.
Singapore — The National Arts Council (NAC) has launched “Life. Better with the Arts”, a multi-year public campaign developed with TBWA\Singapore to encourage Singaporeans to see the arts as a catalyst for everyday growth, confidence, and personal progress. Running from December 9, 2025 to January 31,...
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
Singapore — MyRepublic has launched Card Arena, a dedicated hub for Trading Card Game (TCG) players and collectors in Singapore. Located at Suntec City, 3 Temasek Boulevard, #02-323/324, the venue brings together retailers, distributors, community groups, and independent creators under one roof....
The renewed partnerships will extend into the 2026 Cub Prix season, continuing Red Bull’s involvement in the local motorcycle racing scene.
Singapore – Asia Pacific is on track to overtake North America as the world’s largest consumer market by 2035, driven by accelerating e-commerce adoption, growing use of AI, and the rise of local brands, according to a joint report by Bain & Company and NielsenIQ (NIQ). Private consumption in the...
Manila, Philippines — BBDO Guerrero has promoted Nikki Sunga, Andi Olbés, and Emman Carandang to the role of group creative director, recognising their creative output and leadership within the agency. Sunga has built her career at BBDO Guerrero, working on campaigns for major brands, with her...
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