Category: Marketing
Kuala Lumpur, Malaysia — Fuze Tea is strengthening its connection with Gen Z consumers in Malaysia through the launch of its ‘Don’t Compromise’ campaign, built around the idea that young people should not have to choose between different parts of their identity, passions and ambitions. By reflecting...
![[Campaign] Singlife x Mediacorp x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Singlife-x-Mediacorp-x-FIFA.jpg)
Singapore – Singlife has signed on as a main sponsor of Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, aligning the homegrown financial services company with one of the world’s most-watched sporting events. The sponsorship will run throughout the tournament from 12 June to 20 July, with...
Singapore – Omnicom Media has established Client Success as a dedicated discipline across APAC, marking the regional rollout of a global framework aimed at strengthening client leadership and business delivery. The new discipline forms part of Omnicom Media’s global operating model and is intended to...
Singapore – In a world flooded with conflicting information, AI-generated content and competing claims that make it harder than ever to determine what is real, 72% of people say it is more important than ever to prioritise truth, according to new research by McCann and Economist Enterprise. The study...
![[Campaign] Where the World Comes to Play](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Where-the-World-Comes-to-Play.jpg)
Changi Airport brings football fever to Singapore with new film, live screenings, and fan activities
Singapore – Changi Airport is kicking off the 2026 football season with a new campaign celebrating the sport’s ability to bring people together, alongside free live match screenings and football-themed activities across the airport. At the heart of the initiative is ‘Where The World Comes To Play,’...
Kuala Lumpur, Malaysia — Aleph has appointed Arshan Saha as Regional Director for Asia-Pacific (APAC), strengthening its leadership team as it looks to accelerate digital advertising growth across the region. In his new Singapore-based role, Saha will lead on expanding the Aleph’s regional strategy and...
Japan – ASICS Corporation will transfer its Onitsuka Tiger business to OT GROUP Corporation, a wholly owned subsidiary, as part of a planned corporate reorganisation aimed at establishing a more independent operating structure for the brand. The decision was approved at a meeting of the company’s Board...
Rather than waiting for the industry to self-correct, several agencies have built internal processes designed to reduce their exposure before payment delays become a crisis.
Part of the broader NEXT Awards Series, the NEXT Awards Malaysia 2026 continues to champion marketing innovation, creativity, and effectiveness, recognising the people, teams, and ideas driving the industry forward.
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to bring a fresh creative identity to the iconic juice brand! Created in partnership with creative agency FIG, the campaign introduces a vibrant tropical world...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)