Category: Marketing
United States – Dove has debuted its Y2K-inspired ‘Hot Like Us’ campaign during the 2026 Grammy Awards, marking the latest evolution of the brand’s music-led creative and reinforcing its focus on confidence, movement, and self-expression. Airing during Music’s Biggest Night, the high-energy spot reimagines...
Hanoi, Vietnam — Financial technology company Tala has entered into a US$100 million partnership with ASEAN bank CIMB to support its expansion into the Vietnamese market. The partnership aims to address gaps in access to credit in Vietnam, where many adults hold digital accounts but remain underserved...
Singapore – Creative company Springboards has released an experimental project that studies the risks generative artificial intelligence poses to originality in creative work. The piece, titled “Dangers of AI”, involved drawing inspiration from an existing advertisement to create a new one, demonstrating...
Singapore – ComfortDelGro Corporation Limited has unveiled a comprehensive refresh of its Zig brand, unifying its point-to-point mobility services in Singapore under a single, tech-enabled identity. The move brings together the Group’s ride-hailing platform, taxi and private-hire rental, autonomous...
Grow Public Relations will manage media relations and communications for Volt Auto, supporting the introduction and expansion of the Dongfeng passenger vehicle range in Singapore.
The proposed timing reflects stronger investor sentiment in the region, alongside optimism about Malaysia’s equity markets and an increasing pipeline of consumer and retail listings domestically.
Manila, Philippines — Philippine Digital Asset Exchange (PDAX) has launched a conversation-based video series titled “Tara, Bonding Tayo!” (Come on, let’s bond!), focusing on money, investing, and financial goals as Filipinos reassess their priorities for 2026. Hosted by television personality Boy Abunda,...
U.S. – Global bubble tea brand Gong cha has unveiled “Gong cha 2.0”, a sweeping digital and operational overhaul designed to boost franchisee profitability through advanced automation and modernised store designs. The initiative aims to scale efficiency by integrating “Super Wu”...
The campaign’s main film, broadcast nationally in both markets, follows a young girl named Putri who is unable to fill her spoon with food while fasting but instead fills it with good deeds.
Indonesia – Dentsu Indonesia has tapped Rachelle Raymundo as its new CEO of creative, tasking the marketing expert with driving digitally forward work that is deeply rooted in Indonesian culture. Raymundo joins the agency with more than 25 years of experience in driving growth across the marketing spectrum....
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