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Category: Featured

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Thai supermarket Tops says ‘every gift is valuable’ in new ad
Posted on December 19, 2022
by Teddy Cambosa
Tops and VMLY&R’s short film titled ‘The Underrated Gift’ portrays how people overthink the gifts they give during the holidays.
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Twitter’s policy banning tweets promoting rival socmed retracted after a few hours
Twitter’s policy banning tweets promoting rival socmed retracted after a few hours 
Posted on December 19, 2022
by Teddy Cambosa
In a series of now-deleted tweets, the official page of Twitter Support said that starting December 18, they would no longer allow promotion of particular social media platforms on Twitter.
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Lion & Lion elevates John Campbell-Bruce as regional MD across SEA
Lion & Lion elevates John Campbell-Bruce as regional MD across SEA 
Posted on December 19, 2022
by Teddy Cambosa
Kuala Lumpur, Malaysia – Digital-first agency Lion & Lion has elevated current managing director for Indonesia John Campbell-Bruce to the role of regional managing director of Southeast Asia. He brings with him a wealth of expertise in strategy, account management and delivery. In his new role, Campbell-Bruce...
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PR firm Elliot & Co. bags investment from Catalist-listed Vividthree
PR firm Elliot & Co. bags investment from Catalist-listed Vividthree
Posted on December 19, 2022
by MARKETECH APAC
Entertainment company Vividthree will be acquiring up to 51% stake in Elliot & Co.
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VICE Media Group, Spotify to release 5 original Indonesian podcasts under first SEA tie-up
VICE Media Group, Spotify to release 5 original Indonesian podcasts under first SEA tie-up 
Posted on December 19, 2022
by Teddy Cambosa
The VICE Spotify Original Video podcast series will be amplified across VICE’s extensive social and editorial network, which has 10 million monthly unique users in Indonesia and 3.3 million combined followers. 
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Maya names Initiative PH as media agency of record
Posted on December 19, 2022
by Teddy Cambosa
Initiative PH will be handling Maya’s integrated media mandate, including business analytics and audience understanding, amongst others.
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This hard-to-say hair brand breaks down pronunciation via ASMR of salon sounds
This hard-to-say hair brand breaks down pronunciation via ASMR of salon sounds
Posted on December 16, 2022
by MARKETECH APAC
Sophisticatedly named Schwarzkopf Professional addresses the not-so-elephant-in-the-room.
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Dentsu Programmatic launches programmatic supply solution 'Dentsu Curate' in India
Dentsu Programmatic launches programmatic supply solution 'Dentsu Curate' in India
Posted on December 16, 2022
by Teddy Cambosa
Through Dentsu Curate, clients can once again get control by building up their bespoke marketplace across Display, Mobile, CTV, DOOH, and native.
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IAS enters partnership with Gadsme to optimise transparency on in-game ads performance
Posted on December 16, 2022
by Teddy Cambosa
IAS will help verify Gadsme’s ad inventory and provide marketers with viewability and IVT measurement through the IAS Signal platform.
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What’s NEXT 2023: Here’s why nobody cares about your products and services
What’s NEXT 2023: Here’s why nobody cares about your products and services
Posted on December 16, 2022
by MARKETECH APAC
In this What's NEXT insight, we tackle an age-old dilemma – why say your product can do X, when, it's something a competitor is equally good at?
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