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Category: Featured

Evergent-Astro-Malaysia-Sooka-Monetization (1)
Astro taps CRM firm Evergent for streaming service sooka
Posted on September 9, 2021
by Teddy Cambosa
Evergent will be utilized to monetize content being featured on their latest streaming platform sooka.
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OPPO_Malaysia Day_Ensemble Worldwide
WATCH: OPPO’s ad for Malaysia Day a unique take on ‘togetherness’
Posted on September 9, 2021
by MARKETECH APAC
Starting off as eccentric, the ad by OPPO and Ensemble Worldwide unravels an endearing story about neighbors becoming family.
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BMW Convenience Store
BMW China’s new ‘The Convenience Store’ seeks to make buying car as easy as buying sneakers
Posted on September 9, 2021
by Kathleen Murata
‘The Convenience Store’ by BMW China integrates popular culture, technology, and service with a brand-led approach.
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Xandr-Managing-Directors-Asia-Pacific
Xandr boosts APAC presence with new MD appointments
Posted on September 9, 2021
by Teddy Cambosa
The new managing directors for Xandr will serve the Japan and ANZ markets of the company in the region.
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APRW and NTU
Comms agency APRW partners with NTU WKWSCI for project that would prep next gen comms professionals
Posted on September 9, 2021
by Kathleen Murata
The fund by APRW aims to empower students of NTU WKWSCI to be one step closer to achieving their dreams as communications professionals. 
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Integral-Ad-Science-Contextual-Behavior-Advertising
Article theme, in-feed ad must match to trigger detailed memory response: report
Posted on September 9, 2021
by Teddy Cambosa
The latest study by IAS and Neuro-Insight unveils the correlation between online advertising and online reader perception.
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Planet-Marathi-OTT-Video-Service-India-IdeateLabs
IdeateLabs the agency behind latest Planet Marathi OTT launch
Posted on September 8, 2021
by Teddy Cambosa
The new OTT service, Planet Marathi, serves mainly the Marathi-speaking population in India.
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Atome launches loyalty rewards program Atome+ in Singapore
Atome launches loyalty rewards program Atome+ in Singapore
Posted on September 8, 2021
by MARKETECH APAC
Through the new rewards program, SG shoppers are able to earn 1 Atome+ point for every S$1 spent.
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SEO HDcourse
HDcourse launches free online SEO courses for SMEs
Posted on September 8, 2021
by Kathleen Murata
HDcourse is an online learning platform that offers courses that cover SEO, WordPress, email marketing, and digital marketing.
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Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic_LES MILLS
Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic
Posted on September 8, 2021
by MARKETECH APAC
A global report by fitness brand Les Mills revealed that even after restrictions are lifted, home workouts will continue to be a staple in fitness fans' routines.
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