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Category: Featured

WGSN-Consumer-Tech-Vertical-Insights-Future
WGSN launches consumer tech vertical to aid Asian brands in future trends
Posted on October 7, 2021
by Teddy Cambosa
WGSN aims that with their latest consumer tech launch, they can aid Asian brands to keep on track the market's trends that they can use to 'catch' up.
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Publicis Groupe welcomes Elya Eusoff as new general manager for MSL MY
Publicis Groupe welcomes Elya Eusoff as new general manager for MSL MY
Posted on October 7, 2021
by MARKETECH APAC
Eusoff joins MSL from PR firm Ruder Finn, where he oversaw the integrated marketing communications efforts of the agency.
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American-Express-Singapore-Small-Business-Operations
6 of 10 small businesses in SG on ‘survival mode’ amid new COVID waves
Posted on October 7, 2021
by Teddy Cambosa
The survey from American Express unveils the current status quo of small businesses in Singapore, ranging from operations to strategies.
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OMG Digital Bootcamp
OMG India launches inaugural OMG Digital Bootcamp to empower homegrown ‘digital ninjas’
Posted on October 7, 2021
by Kathleen Murata
The OMG Digital Bootcamp by Omnicom Media Group India aims to advance the homegrown potential in digital capabilities.
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TBWA\MAL, Apple's agency, taps Kenny Blumenschein as ECD for APAC
TBWA\MAL, Apple's agency, names Kenny Blumenschein as ECD for APAC
Posted on October 7, 2021
by MARKETECH APAC
The agency which solely creates work for the tech giant has named ex-Facebook creative strategist to be ECD for APAC region.
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Essence-Kota-Murakami-Managing-Director-Japan
Essence elevates Kota Murakami to MD role for Japan
Posted on October 6, 2021
by Teddy Cambosa
Kota Murakami was previously the AVP for client services at Essence in Japan.
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Havas Village AU_Amazon_Alexa
Amazon Alexa & Devices shows off Alexa’s Aussie lingo via new campaign with Havas Village
Posted on October 6, 2021
by Kathleen Murata
Titled ‘Aussies get Alexa. Because Alexa gets Aussies.’, the ad films feature Sophie Monk and The Inspired Unemployed.
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Jockey-India-Smartapp-AliveNow
Undergarment brand Jockey in India taps into gamification marketing to promote product lineup
Posted on October 6, 2021
by Teddy Cambosa
Jockey India's gamification strategy alongside creative tech AliveNow targets to reel in more customer engagement.
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The Works
To battle ‘meaninglessness’ in adland, The Works unveils new brand platform ‘Be Significant’
Posted on October 6, 2021
by Kathleen Murata
The new brand platform ‘Be Significant’ aims to create a conversation around the ‘meaninglessness’ that exists in the creative industry.
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AdSquare-Melvin-Wong-Sales-Director-North-Asia
Adsquare expands to HK, appoints Melvin Wong as sales director for North Asia
Posted on October 6, 2021
by Teddy Cambosa
Melvin Wong from global media platform Teads is appointed by Adsquare to take the role of sales director for the company's North Asia presence.
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