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Category: Featured

Adjust-Connected-TV-Ad-To-Mobile-Measurement (1)
Adjust adds CTV ad to mobile measurement tool
Posted on October 19, 2021
by Teddy Cambosa
Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.
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Untitled design (15)
dentsu APAC, TikTok inks tie-up to help brands win on the short-video platform
Posted on October 19, 2021
by MARKETECH APAC
Through a program, dentsu and TikTok will be testing several performance and commerce hypotheses on the platform.
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Bastion James Bartold
Bastion Experience names James Bartold to take newly created role of group director for brand partnerships
Posted on October 19, 2021
by Kathleen Murata
The appointment follows the renewed focus from Bastion’s clients on brand partnerships as part of their marketing strategy.
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Simon-Kitching-Creative-Director-eg+-worldwide
Simon Kitching appointed as eg+ worldwide’s new creative director
Posted on October 19, 2021
by Teddy Cambosa
Kitching's new role as a creative director for eg+ worldwide entails him handling clients such as NAB, L’Oreal and numerous Television Broadcast clients. 
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airasia-academy-Google-Malaysia-SME-Courses
airasia academy, Google MY to provide free digital courses for MY SMEs
Posted on October 18, 2021
by Teddy Cambosa
Kuala Lumpur, Malaysia – airasia academy, the edutech arm of airasia Digital, and Google Malaysia have partnered in providing free digital courses for small and medium enterprises (SMEs) in Malaysia, as part of its BINA Digital program, which targets building a progressive business plan structured to...
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IVE x AFI x ADG
Marketing company IVE acquires ADG, AFI to extend retail display, 3PL offerings
Posted on October 18, 2021
by Kathleen Murata
IVE Group announced that the integration of Active Display Group and AFI Branding Solutions will commence in November 2021.
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Minelab Electronics appoints Lion & Lion as creative and media partner in Indonesia
Minelab Electronics names Lion & Lion as creative and media partner in Indonesia
Posted on October 18, 2021
by MARKETECH APAC
Lion & Lion will be identifying opportunities for Minelab to reach out to hobby treasure hunters in entry-level markets.
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#BuySingLit-The-Hoffman-Agency-Partner
SG literary movement #BuySingLit appoints The Hoffman Agency as agency partner
Posted on October 18, 2021
by Teddy Cambosa
The Hoffman Agency will be responsible for creating a 360-degree campaign for #BuySingLit that reflects the 'Buy Local, Read Our World' advocacy.
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Carousell x Ox Street
Carousell acquires niche marketplace Ox Street
Posted on October 18, 2021
by Kathleen Murata
Carousell's acquisition of Ox Street aims to bolster its reach and scale to become a market leader for fashion and luxury goods in SEA.
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dentsu-Philippines-Ronald-Barreiro-CEO-Creative-Service-Line
dentsu appoints Ronald Barreiro as CEO of dentsu PH’s creative service line
Posted on October 18, 2021
by Teddy Cambosa
Ronald Barreiro will be overseeing dentsu PH's two local agencies: dentsu Jayme Syfu and dentsu One Manila.
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