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Category: Featured

Snap-Arcadia-Creative-Studio-AR-Launch
Snapchat’s parent company launches Arcadia, creative studio for branded AR
Posted on October 20, 2021
by Teddy Cambosa
Snap's Arcadia will develop new technology and aims to deliver the most innovative, impactful and effective AR experiences to brand and agency partners.
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theAsianparent
theAsianparent marks Project Sidekicks’ first year anniversary with webinar series on pregnancy health
Posted on October 20, 2021
by Kathleen Murata
The webinar series tackles various topics such as pregnancy health habits, post-pregnancy recovery, and coping with pregnancy loss.
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MASH-Asia-Hub-New-Mandate
AU-based agency MASH launches new Asia hub, wins new work mandates
Posted on October 20, 2021
by Teddy Cambosa
As part of the MASH Asia Hub, the agency has also won the mandates of Breitling and IRONMAN Asia.
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Blazing Sapphire Main Event Visual
COMCO SEA expands to Middle East & Africa
Posted on October 20, 2021
by Kathleen Murata
The launch of COMCO MEA aims to bring COMCO’s brand of meaningful storytelling to the United Arab Emirates and the rest of the MEA region.
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Alida-Customer-Experience-Global-Study
Consumers reveal CX having less impact on purchasing decisions
Posted on October 20, 2021
by Teddy Cambosa
Alida notes in their latest CX report that brands need to improve more on their strategies that speaks best to their customers' needs.
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Jeep-India-Mission-One-Earth-CSR-Initiative (1)
Jeep India’s flagship CSR initiative aims to relay message of ‘enjoy adventures responsibly’
Posted on October 19, 2021
by Teddy Cambosa
The 'Mission One Earth' will soon roll out across various franchises and distribution of centers of Jeep India.
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Rakuten SQREEM
Rakuten SQREEM unveils new AI-based first-party data ad solution
Posted on October 19, 2021
by Kathleen Murata
The new advertising product by Rakuten SQREEM will help clients leverage AI technology and database to gain insights.
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CapitaLand_Shopee_Singapore
CapitaLand, Shopee mounts second edition of online-to-offline campaign for 11.11
Posted on October 19, 2021
by MARKETECH APAC
Following the first tie-up between the two from 2020's 11.11 campaign, both will continue the omnichannel drive which had gamification as a key aspect.
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Decathlon-OMD-China-Media-Agency (1)
Decathlon appoints OMD China as media agency in China
Posted on October 19, 2021
by Teddy Cambosa
OMD China said it was able to clinch Decathlon's account by displaying a strategic approach to deliver business results through digital and data-led expertise. 
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kvb global capital x xero
Financial services KVB Global Capital teams up with Xero to bolster cross-border settlements for SMEs
Posted on October 19, 2021
by Kathleen Murata
KVB Global Capital and Xero will be offering multi-currency cross-border payments with competitive exchange rate advantages.
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