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Category: Featured

Shopee 11.11_Flak
Behind eye-catching 11.11 discounts: The silent flak over Shopee’s 11.11 ad ft. Jackie Chan
Posted on November 14, 2021
by MARKETECH APAC
Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn't stop others - both pros and mass audience - from noticing the fault in the e-commerce's latest ad.
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SM-MOA-Globe-Netflix-IKEA-Philippines-Stunt
Who 'stole' SM MOA’s Globe? IKEA PH or Netflix PH?
Posted on November 14, 2021
by Teddy Cambosa
The marketing stunt involving the MOA Globe being stolen had marketing consequences to both Netflix and IKEA in the Philippines.
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Freshworks-CRM-Suite-Launch
Freshworks launches CRM suite for startups
Posted on November 12, 2021
by Teddy Cambosa
The Freshstack CRM suite from Freshworks combines customer support, sales, and marketing team duties all in one product launch.
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Indonesia-K-Pop-TikTok-Videos
Indonesia comes out as top creator of K-pop content on TikTok
Posted on November 12, 2021
by Teddy Cambosa
Indonesia is one of the active countries outside South Korea that produce K-pop related on TikTok.
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Ferdinand Bondoy_IABC_PRSP_PR_COMCO
PR firm chief exec tapped by PH industry bodies to helm student programs
Posted on November 12, 2021
by MARKETECH APAC
Ferdinand Bondoy, COMCO's co-founder, has been appointed by PRSP and IABC Philippines to lead their student-focused programs.
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Ogilvy-Singapore-New-Creative-Talent-Hires
Ogilvy SG bolsters creative department with new 21-hire lineup
Posted on November 12, 2021
by Teddy Cambosa
According to Ogilvy Singapore, the new hires are composed of a mix of integrated, conceptual, content and experience creatives.
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HSBC-Art-of-Progress-Hang-Sen-Index
HSBC HK launches digital art piece that responds to changes in stock market
Posted on November 12, 2021
by Teddy Cambosa
The 'Art of Progress' at the HSBC Wealth Centre corresponds to the changes in the Hang San Index, including market volatility.
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Milieu-Data-Analytics-Startup-Funding
Consumer data, analytics startup Milieu scores US$5m in latest funding
Posted on November 11, 2021
by Teddy Cambosa
Milieu aims to use said funding to fuel Milieu's upcoming product innovation, as well as expanding beyond SEA.
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Virgin-Australia-Official-TikTok-Channel
Virgin Australia first Aussie airline to take off on TikTok
Posted on November 11, 2021
by Teddy Cambosa
Some of the new TikTok uploads from Virgin Australia include commercial BTS, behind-the-scenes work of airline employees, among others.
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VIOOH-Programmatic-DOOH-Advertising-Study-Australia (1)
Over half of Aussie ad execs plan to integrate programmatic DOOH to multi-channel campaigns
Posted on November 11, 2021
by Teddy Cambosa
The study by VIOOH notes the various trends and behavior among advertisers in Australia in planning and buying programmatic DOOH.
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