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Category: Featured

mParticle APAC Expansion
US-based customer data platform mParticle announces APAC expansion
Posted on December 9, 2021
by Kathleen Murata
mParticle will be offering businesses across APAC with enhanced data quality, regulatory compliance, and customer experiences.
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Australian-Cancer-Research-Foundation-CX-Lavender
ACRF taps CX Lavender to upgrade foundation’s digital marketing
Posted on December 9, 2021
by Teddy Cambosa
CX Lavender will be responsible for improving ACRF's digital marketing endeavors, including its website UI/UX revamp.
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GWM x The Hallway
The Hallway nabs GWM account as new agency of record
Posted on December 9, 2021
by Kathleen Murata
The appointment will see The Hallway leading GWM’s brand strategy, advertising, and digital, as well as social, and CRM.
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One-Green-Bean-Senior-Leadership-Promotions
One Green Bean announces senior leadership elevations
Posted on December 9, 2021
by Teddy Cambosa
The new promotions of One Green Bean will manage the agency's social and influencer marketing clients.
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Daniel Tozer Havas Media
Havas Media AU appoints Daniel Tozer as new trading director
Posted on December 9, 2021
by Kathleen Murata
As the newly appointed trading director, Daniel Tozer will be handling Havas Media’s programmatic and social team.
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Macallan Experience Exhibition
Whiskey brand Macallan debuts its largest consumer engagement experience in Shanghai
Posted on December 8, 2021
by Kathleen Murata
The new on-ground activation aims to ride on the rising appeal for premium whiskies among the new generation in APAC.
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How to get vax cert, make face mask: Here are Aussies’ top Google searches for 2021
How to get vax cert, make face mask: Here are Aussies’ top Google searches for 2021
Posted on December 8, 2021
by MARKETECH APAC
With the year 2021 in review, Aussies' top Google searches were a mix of both expected and surprising trends.
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magna advertising economy nz
Ad economy in NZ sees over 18% growth in 2021: report
Posted on December 8, 2021
by Kathleen Murata
The report found that TV revenues increased by over 15%, and OOH spending grew slightly by over 5%, while print shrunk by more than 6%.
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SIXT Bastion
Vehicle rental space SIXT launches in AU with new integrated campaign
Posted on December 8, 2021
by Kathleen Murata
The campaign by SIXT, alongside Bastion Creative and Bastion Experience, highlights its brand positioning – ‘Above and Beyonding’.
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Targeted video department_AW
Integrated marketing firm Archibald Williams launches new targeted video department
Posted on December 8, 2021
by MARKETECH APAC
The NSW-based marketing firm said the new offering is in response to the increased use of video for customer communications.
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