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Category: Featured

MDEC-and-MTDC
MDEC, MTDC ink MoU to accelerate growth of tech startups in Malaysia
Posted on April 12, 2022
by Kathleen Murata
The agreement will see MDEC and MTDC co-developing technology-based entrepreneur development programmes for startups and MSMEs.
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Good Game Asia, Yup.gg’s new gaming show to air this June on WarnerTV
Good Game Asia, Yup.gg’s new reality TV show to air this June on WarnerTV
Posted on April 12, 2022
by Teddy Cambosa
Yup.gg's newest reality-TV show Good Game Asia centres around the fusion of the world of gaming and reality TV shows and will incorporate ONE Esports, Monstercat as partners into the project.
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PayMaya’s parent firm bags new funding to hit unicorn status
PayMaya’s parent firm bags new funding to hit unicorn status
Posted on April 12, 2022
by Teddy Cambosa
PayMaya's parent firm Voyager Innovations has raised US$210m funding, raising its valuation to US$1.4b.
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Lifebuoy launches new campaign ‘I am a little girl’ to inspire Pakistani Girls
Lifebuoy launches new campaign 'I am a little girl' to inspire Pakistani Girls
Posted on April 12, 2022
by Teddy Cambosa
The campaign aims to promote girl-child education and demonstrate support for "our little girls to dream."
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HypeAuditor Shopify
HypeAuditor announces integration with Shopify to automate influencer marketing campaigns for online retailers
Posted on April 12, 2022
by MARKETECH APAC
HypeAuditor, an AI analytics platform for transparent and fraud-free influencer marketing, has announced its integration with Shopify,
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PDAX-and-Cignal-TV
Cignal TV, PDAX partner for UAAP Season 84
Posted on April 12, 2022
by Kathleen Murata
PDAX will be featured in in-game premiums and other marketing campaigns of Cignal TV for the duration of the UAAP Season 84.
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TotallyAwesome launches programmatic solution targeting audiences under 18
TotallyAwesome launches programmatic solution targeting audiences under 18
Posted on April 12, 2022
by Teddy Cambosa
TotallyAwesome Programmatic Playground enables advertisers to target under-18s in brand-safe surroundings.
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ChakaaChak-and-Infectious-Advertising
ChakaaChak’s latest campaign spotlights ‘ease’ of cleaning
Posted on April 12, 2022
by Kathleen Murata
The campaign by ChakaaChak and Infectious Advertising portrays men doing house cleaning to create a well-balanced perception in the masses.
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United Entertainment Group launches APAC offering, appoints Si Philby as EVP
United Entertainment Group launches APAC offering, appoints Si Philby as EVP
Posted on April 11, 2022
by Teddy Cambosa
Si Philby brings over two decades of global creative experience to this role at UEG.
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Dentsu India names Arjuna Gaur as new chief creative officer
dentsu India names Arjuna Gaur as new chief creative officer
Posted on April 11, 2022
by Teddy Cambosa
Gaur will be responsible for combining the experience of Dentsu Webchutney and dentsuMB to give clients with forward-thinking creative solutions.
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