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Category: Featured

Cadbury-and-Ogilvy-TVC
Cadbury Dairy Milk Chocolate’s latest TVC spotlights ‘good in everyone’
Posted on June 15, 2022
by Kathleen Murata
It aims to reinforce the brand’s ethos of ‘generosity’ and brand platform of ‘goodness in everyone’ to SEA consumers.
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Cartelux rolls out centralised digital marketing solution across Ford Motors APAC
Cartelux rolls out centralised digital marketing solution across Ford Motors APAC
Posted on June 15, 2022
by Teddy Cambosa
With this partnership, Cartelux will enable Ford dealers to personalise and localise creative assets while delivering a consistent brand campaign for the company.
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APAC travellers prefer group over solo vacations: report
APAC travellers prefer group over solo vacations: report
Posted on June 15, 2022
by Teddy Cambosa
According to this new report, group trips are the trend as Asia-Pacific travelers prefer shared experiences above all. In addition, luxurious experiences are being heavily favored especially with Singaporean vacationers.
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Tom Robinson named as new CEO of Edelman Australia
Tom Robinson named as new CEO of Edelman Australia
Posted on June 15, 2022
by Teddy Cambosa
Tom Robinson's appointment at Edelman Australia takes effect in 1 August this year.
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MassiveMusic
Song Zu joins forces with MassiveMusic to expand global footprint
Posted on June 15, 2022
by MARKETECH APAC
Opening its eight and ninth offices in Sydney and Singapore, respectively, MassiveMusic will take on the Song Zu team to further extend its offer for brands and agencies in the region.
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BMW-Taiwan-Appier-and-Bremen-Digital-Creative
BMW Taiwan ramps up socmed engagement via tie-up with Appier, Bremen Digital Creative
Posted on June 15, 2022
by Kathleen Murata
BMW Taiwan aims to engage both potential buyers and existing BMW car enthusiasts on social media channels.
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Oddle appoints SPRG Singapore as its B2B PR agency
Oddle appoints SPRG Singapore as its B2B PR agency
Posted on June 15, 2022
by Teddy Cambosa
Through its communication efforts, SPRG Singapore hopes to cement brand leadership for Oddle in the F&B technology.
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Amazon partners with Vietnam’s trade ministry to train local talents in e-commerce
Amazon partners with Vietnam’s trade ministry to train local talents in e-commerce
Posted on June 14, 2022
by MARKETECH APAC
Called the ‘Cross-border E-commerce: the Breakthrough Era’, the initiative is aimed to improve local businesses’ ability to unlock opportunities with export through e-commerce. 
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OneDegree’s Pride Month campaign celebrates diversity and range of coverages
OneDegree’s Pride Month campaign celebrates diversity and range of coverages
Posted on June 14, 2022
by Teddy Cambosa
The Pride Month campaign by OneDegree identifies the market gap and the need for inclusiveness for a diverse community, in addition to consumers’ need.
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unveils partnership with in-game advertising (26)
E-commerce platform Ginee partners with TikTok Shop to help Indonesian brands grow through Ginee Ads
Posted on June 14, 2022
by Teddy Cambosa
The collaboration with TikTok Shop is one example of Ginee Ads, which integrates with multiple online advertising platforms to help businesses grow sales and better manage advertising spend.
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