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Category: Featured

Maxis delves into the metaverse to create new immersive experiences for customers
Maxis delves into the metaverse to create new immersive experiences for customers
Posted on October 10, 2022
by Teddy Cambosa
Through the metaverse platform, Maxis provides a glimpse into the possibilities of what the future may look like from multiple perspectives.
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Digestive aid Lupizyme Plus pokes fun on latest ad with story on a certain ‘Gut Whisperer’
Digestive aid Lupizyme Plus pokes fun on latest ad with story on a certain ‘Gut Whisperer’
Posted on October 10, 2022
by MARKETECH APAC
The 'Gut Whisperer' is able to listen to people's gut problems – and direct them to a relief–The Lupizyme Plus.
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myCar’s latest campaign provokes thought on drivers returning to the road after road trauma
mycar’s latest campaign provokes thought on drivers returning to the road after road trauma
Posted on October 10, 2022
by Teddy Cambosa
The R Plate driver campaign aims to encourage empathy from other road users, so returning drivers will feel less pressure.
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WPP acquires remaining stake in MediaCom Communications in India
WPP acquires remaining stake in MediaCom in India
Posted on October 10, 2022
by MARKETECH APAC
MediaCom in India is treated as a JV between WPP and independent communications group, Madison World.
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Tier-One-Entertainment-ALLIANCE
Tier One Entertainment unveils new Web3 incubator programme ‘ALLIANCE’
Posted on October 10, 2022
by Kathleen Murata
For this new incubator programme, Tier One Entertainment has appointed Tyrone Anthony Bretaña as the head of ALLIANCE.
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Benny Augustine appointed as Dentsu Creative India’s new COO
Benny Augustine appointed as Dentsu Creative India’s new COO
Posted on October 10, 2022
by Teddy Cambosa
Benny Augustine he will oversee the agency’s operations in India.
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HSBC-DuoVerse
HSBC launches new duo real-world and metaverse music show experience ‘DuoVerse’
Posted on October 10, 2022
by Kathleen Murata
The new 'DuoVerse' by HSBC aims to take audience interaction to the next level, featuring two local artists Tyson Yoshi and Serrini.
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Bonsey Jaden welcomes Daniel Loo as regional executive creative director
Bonsey Jaden welcomes Daniel Loo as regional executive creative director
Posted on October 7, 2022
by Teddy Cambosa
Daniel Loo brings with him at Bonsey Jaden over twenty years of experience that followed the industry shift from traditional to digital media.
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ABS-CBN inks deal with Warner Bros. Discovery to bring lifestyle programs in Asia
ABS-CBN inks deal with Warner Bros. Discovery to bring lifestyle programs in Asia
Posted on October 7, 2022
by Teddy Cambosa
ABS-CBN has signed a deal with US-based global media conglomerate Warner Bros. Discovery to bring ABS-CBN’s lifestyle programs in Asia.
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Guinness Malaysia invites customers to an immersive experience with latest activation
How Guinness Malaysia's recent brand activation leveraged immersive brand experiences to customers
Posted on October 6, 2022
by Teddy Cambosa
The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way.
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