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Category: APAC

ZALL STRATEGIC REBRAND
B2B e-commerce group in China, ZALL, aims for global name with strategic rebrand
Posted on July 16, 2021
by Kathleen Murata
ZALL's strategic rebrand aims to create an open and interconnected B2B trading ecosystem between China and ASEAN.
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How the pandemic transformed the customer experience agent into empathetic community manager
How the pandemic transformed the customer experience agent into empathetic community manager
Posted on July 16, 2021
by MARKETECH APAC
At the end of the day, the complex consumer that embodies a multitude of attitudes just wants, above all, to feel understood.
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Denstu-APAC-Ad-Spend-Growth-Report
APAC ad investment projected to grow significantly to 6.3% by 2022
Posted on July 13, 2021
by Teddy Cambosa
The latest report from dentsu unveils the strength of at spend scene in APAC despite pandemic woes, and is forecasted to improve next years.
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GetIT_Japan_APAC
B2B tech marketing agency GetIT expands int’l presence with new Tokyo office
Posted on July 13, 2021
by MARKETECH APAC
GetIT is a B2B marketing consulting and solutions firm dedicated to brands in the technology, IT, and telecom industries.
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Qualtrics-Financial-Services-APAC-Report (1)
One in four of APAC consumers on the hunt for new finserv providers
Posted on July 13, 2021
by Teddy Cambosa
New data from Qualtrics reveals the greater changes seen within the APAC finance scene and their interaction with their users.
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Wunderman-Thompson-Commerce-Report-APAC
About 49% of shoppers in APAC now hesitant to shop in-store: report
Posted on July 9, 2021
by Teddy Cambosa
From an APAC perspective, the new report by Wunderman Thompson the majority of shoppers now shifting to online channels for their needs.
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ncs group x dentsu
Tech firm NCS Group in APAC endeavors into a rebranding
Posted on July 8, 2021
by Kathleen Murata
NCS Group has launched its new brand identity and campaign to drive growth, alongside dentsu international.
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Kantar-Marketplace-Head-APAC-Ilana-Sanborn
Kantar strengthens market research practice in APAC with new head for Kantar Marketplace
Posted on July 7, 2021
by Teddy Cambosa
Sanborn, part of the Kantar Australia Board, is appointed a as the new head for Kantar marketplace in APAC.
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DOOH post-pandemic
Beyond mobile: The other screen to turn consumers' heads post-pandemic
Posted on July 6, 2021
by MARKETECH APAC
As screen-fatigued audiences start spending more time outside, they would still look for ways to get entertained by brands, thus, the 'rebirth' of this ad platform.
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Edelman-Asia-Pacific-New-Hires-Creative
Edelman deepens creative stride in APAC with new hires
Posted on July 6, 2021
by Teddy Cambosa
Three more senior hires are included within Edelman in APAC as part of boosting its creative standing in the agency.
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